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Krishak Jagat
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Krishak Jagat signs MoU with Indian Agriculture Research Institute
Krishak Jagat – the National Agriculture Newspaper and Indian Agriculture Research Institute (IARI), New Delhi also known as Pusa Institute, earlier this month signed a memorandum of understanding (MoU) to help improve the reach of knowledge among the farmers in India. Krishak Jagat will act as an extended extension partner of IARI and will utilize its communication channels (Print / Digital) to disseminate the knowledge and technologies developed by IARI.
Krishak Jagat will help IARI to reach out to its +2.2 lakh subscriber farmers every week and provide them with timely and accurate information that will help them to improve their farming practices, adopt the latest variety, and help them enhance their income. This gives Krishak Jagat readers access to exclusive first-hand information from IARI. The partnership will further explore more areas of collaboration to improve the sustainability of farming practices and the profitability of Indian farmers.
MoU was signed by Dr. Rabindra Nath Padaria, Joint Director (Extension), IARI, and Nimish Gangrade, Director, Krishak Jagat.
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Kharif 2023 expected to be the most aggressive farming season in India
The upcoming Kharif 2023 season is going to be one of the most aggressive and competitive seasons that the India’s farming industry has ever seen. The central government's policy implementations are in full swing before the election year 2024 with maximum procurement of field crops on minimum support prices (MSP) and lenient crop insurance disbursals. Farmers, now with the high spending capacity are willingly to invest in latest products and technologies, high quality seeds, new generation agri chemistries and updated farm technology.
In this dynamic environment, Krishak Jagat – The National Agriculture Newspaper is the most trusted, aggressive and comprehensive source for agro-marketing and advertising for your products and services. With a readership of over 2.5 million farmers across the most aggressive growing agro-markets of central India, Krishak Jagat provides a platform to reach out to the most discerning, informed and progressive audience with ready buying power. Krishak Jagat will ensure your products gets the right visibility and brain space amongst the right customer base at the right time.
For generations, Krishak Jagat has been the source of wisdom for farmers and household readers. Not only does it provide national news, local news and essential technical information for the farmers, the Newspaper is also on top of highlighting the policy gaps, taking up the causes of the farming community and supporting the agriculture Industry at large. Acknowledging this, Krishak Jagat was awarded the Indian Council of Agricultural Research Award (ICAR) for Agricultural Journalism.
It is also worth noting that Krishak Jagat offices are present in 7 major cities across India, viz Bhopal (HO), Indore, New Delhi, Mumbai, Jaipur, Raipur and Chennai.
Krishak Jagat takes this opportunity to invite you to make the most of the upcoming Kharif season and let us help you build a successful campaign and reach out to the discerning and informed readers of Krishak Jagat – The National Agriculture Newspaper.
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Most effective agriculture print marketing campaign in India
Krishak Jagat has been in circulation since 1946 and has since then become the most trusted name in the agricultural sector. It is known for its comprehensive coverage of agricultural news and information, making it the go-to source for farmers and agriculturists. From providing up-to-date news about the latest developments in the field of agriculture to offering expert tips and advice on farming techniques and crop management, Krishak Jagat is a haven for agriculturists.
The newspaper has a wide reach and a reader base of over 1 million. It is circulated across the country in both rural and urban areas and is read by a diverse audience consisting of farmers, agriculturists, policy makers, and many others involved in the agricultural sector.
Advertisers looking to reach out to this agricentric audience in India can look to Krishak Jagat as a great platform. With its effective print campaigns and wide reach, Krishak Jagat is able to provide a great platform for advertisers to reach out to their target audience. The newspaper runs regular campaigns that are aimed at increasing awareness about the latest agricultural developments and promoting the products and services of advertisers. The response to these campaigns has been incredibly positive, with many advertisers reporting an increase in sales and brand recognition.
Krishak Jagat is a great platform for advertisers looking to reach out to the agricentric audience. With its wide reach and effective print campaigns, it is able to provide an ideal platform for advertisers to reach out to their target audience and achieve their marketing goals.
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ICAR Awarded Agriculture Journalist in India
Krishak Jagat, the National Agriculture Newspaper in India, is one of the oldest and most popular agricultural publications in the country. Founded in 1946, Krishak Jagat has been providing valuable information to millions of farmers across India for more than 75 years. Krishak Jagat’s Editor Mr. Sunil Gangrade has been awarded the Indian Council of Agriculturel Research (ICAR) award for agricultural journalism.
This newspaper has been instrumental in helping farmers to understand farming better and improve their farming practices.
Through its publication, Krishak Jagat has been reaching the largest farming audience in India. It is the most read agriculture newspaper in India and has been providing farmers with reliable and accurate information on the latest developments in the agriculture sector. This newspaper has been helping farmers to stay up-to-date with the latest farming techniques and technology.
The content of the newspaper is very crucial for the farming audience. It contains articles on different topics such as crop management, fertilizers, pest control, dairy farming, irrigation, farm machinery and many more. The newspaper also covers the latest government policies related to agriculture. It also contains interviews with experts in the field, which provide valuable insight into the latest developments in the farming sector.
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Krishak Jagat – The National Agriculture Newspaper in India
For over 75 years, Krishak Jagat has been reaching out to the largest farming audience in India and has become the most read agriculture newspaper in the country. Through its publication, it has been supporting farmers in understanding the latest agricultural technologies.
Krishak Jagat has been helping farmers by demonstrating high yielding seed varieties, new products, and conducting farmer meetings to explain the new technology and updates in agriculture. It has also been working with state governments to disseminate agricultural technology through its extension services. This has helped to spread awareness and adoption of new technology in more than 40 districts.
The newspaper has also been supporting farmers with innovative solutions such as crop health advisory, crop insurance, farm mechanization, and rural credit. This has enabled farmers to increase their productivity and income. It has also helped them to access markets and find buyers for their produce.
Krishak Jagat has also been working with various state governments to provide subsidies for inputs such as fertilizers and seeds. This has enabled farmers to reduce their input costs and increase their yields.
Krishak Jagat has also been involved in promoting organic farming and has been working towards creating a sustainable agricultural sector in India. It has been supporting farmers with information and resources required to adopt organic farming practices.
Krishak Jagat has also been dedicated towards protecting the environment by encouraging farmers to use eco-friendly methods of farming. It has been advocating for the use of organic fertilizers and pesticides and has been supporting farmers to follow sustainable agricultural practices.
Krishak Jagat has been instrumental in helping farmers to develop a better understanding of agriculture and its associated technologies. It has helped thousands of farmers to become more productive.
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International Agriculture Tour to Israel, China and Netherlands by Krishak Jagat
Krishak Jagat, the National Agriculture Newspaper of India, has been reaching the largest farming audience for over 75 years. It is the most read agriculture newspaper in India and has been supporting farmers in numerous ways. Not only does it provide news and advice on the latest developments in agriculture, it also provides farmers with the opportunity to learn from advanced countries by taking them on exposure visits.
Krishak Jagat has been taking farmers to countries such as Israel, China, and the Netherlands which are advanced in agriculture. Farmers are able to observe how these countries optimize their resources and farming practices, and learn how to apply these technologies and practices to their own farms. This has enabled farmers to improve their agricultural practices and, in turn, their income.
Krishak Jagat has been taking farmers on such exposure visits for the past 20 years, making it one of the pioneers in International Agricultural Tourism. It has provided farmers with valuable insights that have allowed them to better understand the global agriculture industry and improve their own practices. These visits have helped to ensure that Indian farmers are able to remain competitive and maximize their profits.
Krishak Jagat has been a reliable source of information for Indian farmers for over 75 years. Its commitment to helping farmers learn from advanced countries has allowed it to become the most trusted agriculture newspaper in India. With its dedication to providing farmers with the latest news and advice on farming, Krishak Jagat will continue to be an invaluable resource for Indian farmers.
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How effective is newspaper print advertisement campaign in Agriculture in India?
Krishak Jagat is the National Agriculture Newspaper of India that has been supporting farmers for more than 75 years. It is the largest and most read agricultural paper in the country, and it is an effective way for companies to reach the farming audience and market their products and services. This is done through an integrated campaign of Krishak Jagat, which targets farmers through print and digital modes.
Krishak Jagat has two major touch points for farmers in India – the weekly newspaper and the website. The newspaper provides farmers with the latest news and advice from experts on farming, crop production and agricultural policies. The website also provides farmers with access to all the latest news, articles and advice in a timely manner, and it also allows them to connect with other farmers, organizations, and experts.
The integrated campaign of Krishak Jagat has proven to be very effective, with many companies seeing great success in reaching the farming audience. Companies have seen an increase in sales and brand awareness as a result of their campaigns. The campaigns also help farmers become more informed and educated on agricultural policies, crop production and other aspects of farming.
Krishak Jagat has been an important part of the farming industry in India for more than 75 years, and it continues to serve as a valuable source of information and support for farmers. The integrated campaign of Krishak Jagat is an effective way for companies to reach the farming audience and market their products and services, and it has proven to be successful in helping companies achieve their goals.
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Successful Print Advertisement Campaign in Agriculture Sector in India
Krishak Jagat, the National Agriculture Newspaper in India, is a great source of support for farmers and has been doing so for more than 75 years. The newspaper reaches the largest farming audience of India and is the most read agriculture newspaper in the country. It provides companies with an efficient way to reach the farming audience and market their products and services.
Krishak Jagat has been instrumental in helping Indian farmers adopt new technology, products and services. It has proven to be a great asset for companies working in the agriculture sector in India. It is connected at the grass root level with agriculture officers and government officials and its content help shape crucial agriculture schemes and policies.
For example, the newspaper recently ran a campaign to spread awareness about the Pradhan Mantri Fasal Bima Yojana, an insurance scheme offered to farmers by the government. The campaign not only educated farmers about the scheme but also helped the government to reach the right audience.
Krishak Jagat has made a huge difference in the lives of farmers and has been a great asset for companies in the agriculture sector. It helps farmers stay informed and up to date with the latest developments in the field. It also serves as a great platform for companies to reach the farming audience and market their products and services.
Through its publication and campaigns, Krishak Jagat has been a great supporter of Indian farmers for more than 75 years. It has proven to be beneficial to both farmers and companies in the agriculture sector in India.
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Best and the most effective way to reach farming audience in India
Krishak Jagat is the largest agriculture newspaper in India and has been serving the farming community for more than 75 years. It is published in Hindi languages and is distributed across the country. The newspaper provides timely information to farmers regarding market prices, government policies and other related topics. It also serves as an effective platform for companies to reach the farming audience and market their products and services.
Krishak Jagat has played a significant role in helping farmers adopt new technologies, products and services. It has been instrumental in promoting new technologies, like improved seeds and modern farming techniques, among the farming community. The newspaper also provides information about agricultural inputs, such as fertilizers and pesticides, that are essential for efficient farm production. Companies have been utilizing Krishak Jagat to market their products and services to the farming community.
Krishak Jagat has also been instrumental in helping farmers access credit, with banks and other financial institutions offering loans to farmers at attractive interest rates. The newspaper has also been helping farmers access government schemes, such as the Prime Minister’s Crop Insurance Scheme, Pradhan Mantri Fasal Bima Yojana, Pradhan Mantri Krishi Sinchayee Yojana, etc.
Krishak Jagat has been a great source of support for farmers in India for the last 75 years and has helped companies reach the farming audience and market their products and services. It has been instrumental in helping farmers adopt new technologies, products and services that have helped them increase their productivity and improve their livelihoods.
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Most read agriculture newspaper in India
Krishak Jagat, India’s National Agriculture Newspaper, has been dedicated to providing the nation’s farmers with the information they need to lead successful and profitable agricultural operations for more than 75 years. In doing so, Krishak Jagat has become the go-to source for millions of farmers throughout India, providing them with the information and support they need to make the most of their land.
Krishak Jagat is the largest farming newspaper in India, reaching millions of readers across the country. Through its publication, it has provided farmers with the latest agricultural news, crop trends, and other information they need to make informed decisions about their operations. In addition, Krishak Jagat also offers guidance on topics such as soil fertility, pest control, and other topics related to sustainable farming practices.
Krishak Jagat has helped millions of farmers across India improve their agricultural practices and increase their incomes. Through its publication, farmers are able to stay up-to-date with the latest farming techniques and technologies, which helps them increase their yields and improve the quality of their crops. In addition, the newspaper’s advice and support have enabled farmers to increase their profits by taking advantage of various agricultural subsidies and other government programs.
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Krishak Jagat releases special issue on International Year of Millets 2023
A special issue of Krishak Jagat on Millets was appreciated by the Central Agriculture Minister Mr. Narendra Singh Tomar today. A special lunch highlighting Millet-based food was organized today at his residence.
On this occasion, 1000 copies of the special issue of Krishak Jagat were distributed in Krishi Bhawan, New Delhi to highlight the importance of the International Year of Millets 2023.
The Government of India had proposed to the United Nations for declaring 2023 as the International Year of Millets (IYoM). The proposal of India was supported by 72 countries and United Nations General Assembly (UNGA) declared 2023 as the International Year of Millets (IYOM) in March 2021.
The Food and Agriculture Organization (FAO) of the United Nations, organized an opening ceremony for the International Year of Millets – 2023 (IYM2023) in Rome, Italy in the first week of December 2022.
Millets are a rich source of Protein, Fibre, Minerals, Iron, and Calcium and have a low glycemic index. India is a major producer of Millet, accounting for 80% of Asia’s production and 20% of global production. India’s average yield of Millet (1239 kg/hectare) is also higher than the Global average yield of 1229 kg/ha. Major Millets crops grown in India and their percentage share of production are Pearl Millet (Bajra) 61% share, Jowar (Sorghum) 27%, and Finger Millet (Mandua/Ragi) 10%.
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The Associated Chambers of Commerce & Industry of India (ASSOCHAM) works as a conduit between the industry and the Government. Agriculture being an important sector for the Indian economy, the industry body has planned to organise a National Conference on Enhancing Agricultural Productivity: Integration of Improved Seeds and Agri Inputs. The conference is scheduled for 12th of October 2022 at New Delhi.
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Any research which shows whether farmers in India prefer print or digital media?
Sharing a bit of market understanding and trends with you in India.
1. Internet is available across India extensively.
2. Indian agriculture market is an informal credit driven market where there are about 4.5 lakh channel partners who sell products to farmers. Channel partners receive products directly from Companies.
3. Major segments / products in India are Crop Protection (Chemicals), Crop Nutrition (Fertilizers), Seeds, Mechanization & Machinery.
4. Companies in agriculture experimented aggressively with digital campaign during Covid-19 onset (FY 2020) of which some were doing digital only until mid year 2021. Digital became cluttered by the mid of 2021 with google targeted ads and direct space buying on website with no actual result which said the customer bought the product. Companies realised that digital can be a good medium to make presence and improve brand recall but print and television segment is import as it comes with a trusted Newspaper Publication and Television channel to reach a regular mass audience.
5. In digital, the cost to reach a farmer was low but companies didn't see sizeable return on investment or conformity if the farmer bought the product.
6. Companies have now started to do integrated campaigns which include Digital, Print advertisements and print and digital ‘advertorial' (Success story / story selling) which is helping brands to have multiple touch points with the farming community in India.
7. Tractor brands in agriculture still do aggressive digital campaign as the cost of product is high and every conversion is high return. Agro chemicals, crop nutrition, seeds are driven by Print and Television as product cost is low and is for mass market.
We at Krishak Jagat - National Agriculture Newspaper did a readership survey among the farming community with our subscribes in India to understand the emerging trends in the farming segment in late 2020-21. We do this every two years.
Sharing the link of the survey which went to the agriculture industry across India:
https://mailchi.mp/e9c57ffe5465/krishak-jagat-readership-survey-2020-8586149
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Krishak Jagat Editor Sunil Gangrade meets Union Agriculture Minister Narendra Singh Tomar at New Delhi
Mr. Sunil Gangrade, Editor, Krishak Jagat met Mr. Narendra Singh Tomar, Agriculture Minister, Government of India in New Delhi and discussed various issues entailing Indian Agriculture.
Mr. Tomar stressed that Indian agriculture is perennial and demands constant cognisance. He also spoke about the need of water management in the country referring to his recent visit to Israel. Mr. Tomar cited the example of Kanha Vanam meditation centre near Hyderabad which is spread across 1,400 acres where not even a glass of water is wasted.
The Union Minister also defended the decision of Government of India to restrict wheat export and said the move was aimed to control rising domestic prices amid concerns of output being hit by scorching heatwave.
Mr. Tomar appreciated the work being done by Krishak Jagat for the farming community and helping farmers know about the latest news, technology updates, policies and schemes of the government.
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Agriculture Newspaper Krishak Jagat is the most preferred print medium in India for International advertisers
Companies across the globe are looking to advertise their products and services to India’s +14 crore farming population. The size of farming population in India is the biggest in the world. Since India has three major agriculture seasons in a year, the farm lands are covered throughout the year with minimum fallow land days. This brings out huge potential for Agri-inputs, agricultural products and services to be marketed in India.
Agriculture season in India starts with the onset of monsoons in June-July and ends around September and October. The second season is called Rabi or the winter cropping season which starts in November and ends around February. The third season is called Summer or Zaid cropping season which starts in March and ends in June. The major crops dominating all the seasons are field Crops which includes paddy, cotton, maize, wheat, pulses, oilseeds along with fruits and vegetables.
Farmers in India have started to adopt technology at a much faster pace due to numerous subsidies given by the government. The basic technology starts with drip irrigation and goes up to automation in fertigation. Drones use in agriculture has been given a strong push by the government with subsidies for various land holding farmers, farmer groups and rural societies working in agriculture.
Krishak Jagat agriculture newspaper is the largest subscribed farmer agriculture newspaper in India. The covers major agriculture states in central India in Hindi language. The newspaper is as old as India’s independence and was established in 1946. It has also been awarded by the leading Indian Government body on agriculture "Indian Council of Agricultural Research (ICAR)”.
Also Read: Most read Agriculture Newspaper in India among the farming community
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3rd IntelAgri Conference on Digital Technologies for Smart, Safe & Sustainable Agriculture with Krishak Jagat
Krishak Jagat is proud to announce that it is partnering with Confederation of Indian Industry (CII) as a Media Partner for the 3rd edition of IntelAgri – Virtual Conference on Digital Technologies for Smart, Safe & Sustainable Agriculture on 16 May 2022 on CISCO Webex. The event would witness deliberation on adoption of new technologies & innovations in agriculture sector with participation of industry leaders & thinkers sharing their deep understanding through 5 focused sessions.
Sessions Schedule
10:00-11:15 hrs Inaugural Session: Innovations to Augment Agricultural Productivity
11:15-12:30 hrs Role of Digital Innovations in Strengthening Agricultural Value Chain
12:30-13:45 hrs FPOs as Enablers of Transforming Agriculture
13:45-15:00 hrs Significance of Geospatial Systems for Business Forecasting & Public Policy
15:00-16:15 hrs Climate Smart Agriculture for Achieving India’s SDG Commitments
We cordially invite you and your colleagues to attend theSession of your interest scheduled from1000-1615 hrs on 16 May 2022,kindly complete your signup at https://bit.ly/Reg-CII-IntelAgri-2022 and e-connect with like-minded stakeholders on LinkedIn
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Most read Agriculture Newspaper in India among the farming community
Krishak Jagat is national agriculture newspaper of India, is also the oldest run agriculture newspaper in the country. Established in 1946, it has numerous notable achievements and milestones to its name. Its senior editor, Mr. Sunil Gangrade has been awarded the highest award of Journalism in Agriculture by “Indian Council of Agricultural Research”.
The newspaper is circulated in a subscription mode among the farming community. Any farmer across India can subscribe Krishak Jagat for a small subscription fee of Rs. 600 (US$ 8) for one year. Since it's a weekly edition, a farmer receives 52 copies in a year from the date of subscription. Farmers can also subscribe newspaper for 2 - 3 years.
The newspaper covers national news, state specific news related to agriculture, policy updates, government schemes, information from the private sector about the latest agriculture inputs like seeds, agrochemicals, fertilizers, machineries and technology.
The newspaper Krishak Jagat has been one of the core foundations in advocating and highlighting policy issues, farmer rights, raising concerns and spreading awareness amongst the farming community. It has been an active voice safe guarding the interest of the farmers, industry and all the people working the agriculture sector. There are farmers who have been receiving Krishak Jagat at their home for last 3-4 generations (Esdt. 1946).
Since the onset of the digital era, the newspaper has upgraded themselves with time to open more touch point for the farming community to stay updated on the go with their website and application. The website and the app offers all the latest news, technical updates, government schemes and release from the private agri input sector which cover the whole agriculture sector.
Its corporate centric english website covers latest news in global agriculture with all segments including Seeds, Crop Protection, Biocontrol & Biopesticides, Crop Nutrition, Agriculture Machinery, AgTech and Research, Start-up & Investments and others. Jointly with its farmer and corporate centric communication channels, its extensive access to national policy and research papers, specialization in agriculture sector, it provides the widest coverage to agriculture industry.
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