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likeawildthing · 3 years

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Not to be morbid on main, but everyone dies and people are rarely prepared for it. It’s so much easier when you know your loved one’s wishes. So even if you’re a teenager or twenty-three and healthy, I hope this helps you start thinking about end-of-life wishes, because it can happen to us all (both the dying and, rudely, being died upon).

Cremations are an affordable way to subvert the funeral industry, but going this route puts the burden of “the little things” on the family. I’ve learned a lot in the last 36 hours and wanted to pass those things that weren’t on any checklists, because the burden is on you to navigate the process.

Putting this under a cut because it’s so long (although not comprehensive). Obviously some of this is altered because COVID and some is meant to be applicable in some distant, theoretical future when we can go out to lunch again.

Before you die

Think about it, talk about it, write it down

Think about what kind of rememberance you want, if any. If it doesn’t matter, tell people that so they don’t fret about it and grieve in whatever way works best for them.

Communicate now to save your family and friends angst later.

Build an “in case of death” binder, zip drive, google doc with links, etc. Make sure your passwords are up to date so that’s not an administrative nightmare for your loved ones.

Advanced directives. Here’s a great article explaining the types of medical advanced directives and decisions to make before an accident or illness happens, including whether you want to donate your organs.

We lost grandma for about twenty minutes yesteday because we couldn’t find the paperwork and grandpa couldn’t remember where they signed up for services. Death. Binder. Have a death binder/folder/zip drive so no one loses grandma.

Insurance.

You likely have insurance through work, so consider that. It will also expire if you leave your job.

You can usually get, with minimal fuss, a 10- or 20-year term policy with enough to cover your arrangements and debts for less than $20 a month. Death expenses are anywhere from $5-$20k, conservatively.

Talk to your auto insurance agent and score a multi-line discount.

Body snatchers.

If you want to be cremated, talk to a local crematory beforehand and give them your basic information. It can be paid out of your estate (i.e. by your family or a life insurance policy) when it happens.

Most funeral homes (I believe) require pre-payment. It’s super morbid but there are TONS of heavily discounted grave sites for sale on Craigslist if that’s the route you want to go.

Here’s a list of certified green burial sites in the US.

Donating your body to science 101.

Memorial service.

The idea of a “proper” funeral is more or less out the window, especially in the time of COVID. Celebration of life? Religious ceremony (or not)? A picnic at your favorite park? Anything goes, so figure it out now.

When my sister-in-law died, we had a celebration of life at a non-profit who donated the space and had a poker tournament with her ash tin (she lost).

Whether you have strong or no preferences, write that down to guide decision-making.

Memorials.

Traditionally people would donate money in the event of a death to a charity, foundation, or family account, or flowers to a funeral home or church.

Family accounts (like for children) are traditionally done in care of the deceased’s bank but online fundraisers are a thing.

If you have a particular charity you love, add this to your list of wishes.

Food.

Before COVID it was pretty typical for there to be some kind of meal after a funeral. Will this be a restaurant?

This is ultimately up to the family but if you have strong preferences (i.e. no church or Italian food), tell people now.

Obituary.

Writing down the basic facts of your life, hobbies, and accomplishments you want included in your obituary means your family doesn’t have to do a guessing game.

Plants, animals, stuff, etc.

Do you want your clothes to go to a specific charity?

Do you NOT want your stuff to go to a specific charity? (Goodwill is terrible!)

Who will get your car (person, donate, sell)? Want to have your record collection to go one sister? Obviously family will divvy up stuff how they like, but write down any special considerations.

Have a plan for your pets (insurance, vet info, guardianship).

Please organize and digitize your photos if they aren’t already.

If you lose someone close:

Identify the primary griever

Support that person/those people by providing feedback when solicited, running errands as needed, and running interference so they aren’t inundated with all the little things.

Notifying people

Use the phone tree method. Great Aunt M will be happy to help by calling your cousins. Your boss, coworkers and HR. Your mom’s best friend/your adoptive aunt, your mom’s bunco group.

Ask that family not put anything on social media until the principal people are informed. I found out my grandpa died on facebook!

Esp these days, set boundaries for visits (who, where, and in what capacity).

Designate one person to be the primary contact for extended family to keep the burden off the primary griever(s).

Give this persons’ information when the first phone calls are made. It also makes sense for this person to be the travel coordinator.

This person should have a good handle on family dynamics (i.e. my aunt is flying in and would drive my grandma nuts so she’s staying with Mom).

This should be their only task because it’s time consuming.

Food

When people die, people gather, even in the time of COVID. Be responsible but expect a ton of drop by food. Clean out the primary griever’s fridge in anticipaton.

Organization

Start a shared family Google doc or sheet. Consolidate to do lists, anecdotes, important contact information, questions and inquiries, etc.

Pay to have the houses of anyone hosting (gatherings, people coming in from out of town, etc.) cleaned. Or, delegate. This can be an act of service for someone who wants to help and doesn’t mind doing the work.

Find the death binder (hopefully), legal documentation, etc. Get a folder or binder for papers if one doesn’t exist. And start a shared google doc for loved ones to track everything.

Delegate

I know I have said this three times, but it’s important. If you’re a primary decision maker do not be the primary do-er. My mom is the primary decision maker so my sisters and I are doing literally everything else.

Say YES when people ask if they can help you. Look at your running list of to-dos and say yes.

Pay to have the houses of people who are hosting cleaned. It will seriously be such a life saver, or this can be an act of service for someone who wants to help.

Social media

You will need to decide what to do with a person’s social media. Do you start a tribute page? Turn their facebook (if they’re old) into a tribute page for a time? Indefinitely? Things to think about.

Thank yous

Keep a running list of people to thank after via hand-written thank you notes. The link includes guidelines on

who should receive a thank you note (gave flowers, brought food, made donations, helped with arrangements or the service(s), did readings, or went well out of their way to warm your heart or show up)

when to send them (ideally 2-3 weeks after the funeral)

here’s how to write them (it doesn’t matter if you buy fancy, ones or dollar store ones, make sure they’re hand written).

Receipts.

Don’t be the petty biatch your cousins hate, but do save significant receipts to be reimbursed by the estate. (I.e. catering hundreds of dollars of food, paying $250 for programs and thank-you cards like I just did, etc.)

Service.

You will have a million decisions to make including

what kind of service to hold, if any

where to hold it

costs

hymns, readings, and anecdotes to share

who will be pall bearers, readers, vocalists, and give eulogies

Crematories handle cremation only, not the service details.

you will need photo boards (Hobby Lobby has nice black foamcore ones) or a powerpoint (and a way to display it depending on the venue)

a guest or memorial book

a card basket,

memorial cards, possibly programs, and thank you cards

Officiants, musicians, religious institutions, etc. all need to be paid (and tipped) for their time.

If we ever wrangle this pandemic, donating funeral flowers to a nursing homes is a fantastic way to brighten residents’ days.

Obituary.

Obituaries are expected, but traditionally costly ($200-$800). As part of the publishing fee, most newspapers keep the obituary on legacy.com indefinitely.

A funeral home will assist you with this, but the burden will be on you and your loved ones if using other methods.

These take hours to write and many hands does not make light work. Keep it to 2-4 key people. Having the facts laid out will help, and so will looking at other obituaries. I read a great tip which was to write about your loved one in present tense first, then change the tense before submission.

Newspapers will update your spelling and grammar but that’s about it. Cheaper alternatives:

Death notice which gives age, date and location of death, and who is handling funeral arrangements. Our crematory put in the death notice for us because they had her body, but the requirements on this likely vary state-to-state.

Here is a place to put a free online obituary.

Plants, animals, stuff, etc.

Save the plants and pets.

Household misc. are usually not dictated by the will, except in special circumstances or contested items. Closest members will go through possessions first. Voice early if you want something in particular, but understand that you may not get it. That’s ok.

Going through someone’s life is an overwhelming process. You may be repulsed and sad and overwhelmed and amused, all at the same time.

In deciding what to keep, as I’ve now cleared out three houses, I’ve found that quality over quantity is the way to go. The sweet spot? 1-2 sentimental + useful things. My great grandmother’s thimble and juicer? Use them all the time, and I remember her lemonade.

It’s okay to throw away some keepsakes and let things get thrown out or donated, depending on the thing.

Don’t give into guilt if you don’t want the china your Aunt Karen is pressuring you into taking when she doesn’t want it either.

Legal stuff.

If someone dies, there will be all kinds of legal things you will need to do (bank accounts, utilities, debtors, education, etc.), investments or 401k, etc.

This varies too much by state and circumstance to talk about in depth but there are guides to specifically help you.

If someone you love has lost someone they love

Do not give platitudes or ask if they’re ok

Don’t expect a response from someone grieving

Do send a card! It’s so thoughtful. I keep a stack of blank condolence cards and a set of forever stamps in my closet. It doesn’t have to be a $20 card to be special.

Don’t judge someone by how they grieve

Offer specific, actionable help if you’re close enough to give it

I am going to come over and clean at 10, leave the house unlocked

I’m at the store and am going to buy cheap vodka unless you tell me what kind of wine you want

oops I got you an uber eats gift card in your gmail sorry/not sorry

Buy thank you cards with stamps as a condolence gift, depending on the person and situation

Send a plant instead of a bouquet of flowers

Make a donation in the loved one’s name if you have the funds

If the grieving person is someone super close (best friend, sister, etc.) add the date in your recurring calender so you can check up on them this day next year with a card and/or phone call

#cw death #grief #end-of-life decisions

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yoosungiib · 6 years

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could you do the rfa + minor trio (if you feel like it!) and little ways they show mc they love her? I hope this makes sense lol. i love your blog 💘

Thank you, darling! What a cute request ;3

RFA + Minor Trio and the little ways they show their love for MC

~~~

★ Yoosung ★

Since Yoosung gets home from the hospital pretty late, it is you who cooks dinner; and you usually cook some pretty extravagant.

It could be something so simple as macaroni, and yet you’d find a way to make it somewhat extra.

After every dinner, Yoosung will clean the dishes.

And he hates cleaning the dishes. He always had to do them when he was living with his parents. yes, when in college he never did the dishes

It has a become a routine that once you are both finished eating, you’ll go to the couch to rest for a bit or read a book, and Yoosung will start playing his favorite music through his headphones while he cleans the dishes.

Whenever you guys play video games, he’ll always let you win,

And he’ll always make a big deal when you win to make it look like he didn’t just totally let you kill him in the easiest battle possible.

Usually, Yoosung is the first one to be awake in the morning since work starts earlier for him. It makes him sad knowing he cannot be besides you when you awaken from your slumber.

To make up for it, he leaves little post it notes around the house for you to find, and they are new every morning.

They are always compliments, encouragements, or him telling you that he loves you, and each are super cute.

You have all of them saved in a scrapbook.

♪ Zen ♪

One of the most simplest things to do, yet one of his favorite ways to show he loves you, is to make the bed – Of course, it all depends on whether he has a early resershal though, keep in mind.

You guys have a pretty big bed,

And you guys usually make a pretty big mess doing a numerous amount of… activities.

Once you are out of the bed and up and about, Zen starts to make the bed, and he does a pretty good job it!

He once tried to make a swan out of one of the towels from the bathroom to put on the bed, like the ones they do at hotels, but it came out looking like more of an ugly duckling. EIther way, you appreciate what he was trying to do and found it cute.

Zen goes shopping with you.

That is a big thing for him to do since he doesn’t like shopping unless it’s facial products for him.

He finds it boring, but he will do it for you. He knows that you value his opinion on what you pick out, and he knows that you enjoy his company.

Everyday, there is something new posted about you on his blog or any other social media platform.

He makes a huge effort to post at least one appreciation post about you.

Most of them are really corny and cheesy, but at the same time they are sweet and loving.

He loves to post some of his favorite things you have said that day, and will post a picture of you doing something simple like cleaning around the house or laying with him on the couch, or doing something that you love.

He just needs to share with everyone how amazing you are, and to tell everyone just how much he loves you!

❀ Jaehee ❀

She’ll always put down her work and take an hours break to take you on a walk.

She loves how peaceful they are, and loves how much closer you guys can get. You’ll both talk about your days, what you want to watch on tv, Zen’s musicals, or a book you’ve read.

You guys will hold each others hands tightly. She’ll sometimes stop you to point something out that reminds her of you.

Jaehee regularly thanks you for the little things you do around the house, like cooking or cleaning.

She is always very appreciative to see dinner on the table and to find the living room clean. If she is still working with Jumin, it is very comforting to come to a clean home after a stressful day. If you guys are working at the cafe, she’ll sometimes do extra hours, and it’s nice to come back up from the cafe and see dinner is ready.

She’ll always run errands for you,

No matter what it is.

You could text her and say that you guys are out of toilet paper, and you could have intended to get new rolls yourself, but she’ll beat you to it and go out of her way to get it.

☂ Jumin ☂

When Jumin gets home, he always gives you a long, loving kiss.

No short kisses or quick ones to your cheek or forehead, but to your lips, and they are always passionate enough to show you how much he missed you and how he couldn’t wait but to come home to you.

Every kiss leaves you breathless.

Jumin loves to give you random foot massages. You won’t even be complaining of having sore feet, but he’ll just grab your feet from the ground and put them on his lap, and uses those talented fingers of his on them. Could use them on something else

He’ll also sometimes massage your shoulders or back.

He just loves to give you massages to make you feel good.

He enjoy picking movies out that he knows you’ll love for you and him to watch together before bed.

If you guys do not have other activities he’ll plan a movie night with snacks and wine.

If he’s feeling up for it, he’ll make a fort with you too, though it’s rare.

And Elizabeth the 3rd will always lounge across both of your laps as you two cuddle up under a soft blanket.

☺ Seven/Saeyoung ☺

Seven lives for the little things he can do to show his love.

Although, nothing is ever little with him.

Seven sends you texts constantly throughout the day to tell you he loves you. He feels bad that most of the time he has to stay cooped up in his ‘office’ doing work, so every hour he sends you a text.

Most of them are goofy, but some can be nice and sweet too. Favorites?

“Everyday is like Valentine’s Day with you!”

“What did one boat say to the other? ‘Are you up for a little row-mance?’ Are you up for some romance, MC?”

“I know I haven’t been the best husband ever, but baby, I’m truly in love with you. And I’m always thinking of you.”

Seven likes to occasionally re-create your first proper date. Your first ever date was actually a simple candle lit dinner out in the park, so every so often he’ll take you back to the park and have the same meal, same table, same candles out there.

Probably your favorite thing is that he cosplays as your favorite characters from TV shows, movies, or books/manga, and will be them for the whole day.

It’s so much fun because not only is he brilliant at cosplay, he’s a brilliant actor too! Watch out Zen.

So he really plays the roll well and makes it believable for you.

❆ V ❆

Sometimes he will come home early from work with dinner.

He likes to surprise you by walking through the door with chinese food, pizza, or what ever your favorite take out is, and he loves to see just how your face lights up at not only seeing him but the food too.

He may get carried away sometimes and feed the food to you, but you don’t complain.

Everyday, he makes sure to thank you for being a wonderful wife.

V thinks that it is very important to tell you how happy he is that you stuck by him and never left his side even after everything, and now you’re his wife, and everyday show him love he didn’t think he deserved.

He paints you many, many pictures.

In fact, you think you have maybe over 100 at this point.

Most of them are self portraits of you, others are stuff that remind him of you. Some may also just be paintings he worked hard on and wanted to give to you.

Your bedroom is filled with paintings.

☻ Saeran/Unknown ☻

Like Seven, he lives for the little things he can do to show his love, considering he is not someone who is very outgoing or flamboyant.

He always lets you have the lost scoop of ice cream, the last piece of cake, or just the last bit of dessert.

It’s a hard thing for him to do since he loves his sweets, but for you he’ll do it.

He’d rather you be the one enjoying it then him.

Ice cream is incredibly important to the both of you. Your fridge, if not filled with food, is filled with ice cream.

Saeran makes sure that the fridge is always stocked up on your favorite ice cream. If he sees that it’s running low, he’ll run to the market to get another carton.

Saeran runs baths for you;

When he sees that you are getting stressed out, or that you’re tired, or that you just need to relax for a bit, he’ll go and run the bath for you, fill it with bubbles, and put in your favorite bath bomb – if you like them.

He’ll also sit with you too if your comfortable. He’ll rest his head on the side of the tub, his fingers dipping into the waters sometimes and tracing up your skin.

He may also join you in the tub too, but he prefers to take showers with you if anything.

Saeran isn’t the best with words, but he wants you to realize just how truly beautiful he thinks you are.

On the mirror is a new sticky note every day complimenting you. And there is always a small heart or smiley face at the bottom too. Each one you have saved and put in a box.

Saeran also frames many picture of you guys up around the house. It could be a really bad photo, but as long as you two are in it he is printing it out and finding a nice frame for it.

There is barely any room left on the walls.

✌ Vanderwood ✌

He’ll surprise you with something you’ve been meaning to get done, done.

He can see that you are busy, and he can see that things like needing to get your car cleaned or re-organizing your bookshelf is getting pushed to the last of your priorities.

So he’ll do it for you. He’ll organize the bookshelf for you just how you like it, and he’ll clean your car, since cleaning is his specialty.

Vanderwood likes to make little to-do lists with you of all the fun things you guys want to do together.

He has really nice handwriting,

And he actually gets really excited making a bucket list type of thing. He also gets excited just thinking of all the things he’d love to do with you.

For example, a trip to London!

The only time he went to London was for a mission, but he would really love to get to go there with you as a vacation spot. He wants to take you on the London Eye, around the shops, see a show at the West End, stay in a fancy hotel.

You have a habit of waiting up for him. Unfortunately, he doesn’t usually finish work till about midnight or sometimes past, and you’ll end up falling asleep on the couch waiting for him.

He always brings you to bed and changes you into your pajamas, being ever so gentle not to wake you.

If he still has more work to do, he’ll kinda just say fuck it and bring it to bed with him so he can just stay besides you.

It’s hard for him to be so far from you.

~~~

Requests are closed right now, but to find rules of requests you can check out my masterlist page!

A coffee please? ;) ~ Support Me Here

#Yoosung Kim #Zen #Hyun Ryu #Jaehee Kang #Jumin Han #Seven #Luciel Choi #Saeyoung Choi #V #Jihyun Kim #Saeran Choi #Ray Choi #Vanderwood #Mary Vanderwood 3rd #Mystic messenger #Mysme #Mystic Messenger headcanon #Mysme headcanon

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pikdigitalcanada · 4 years

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Important Factor that Helps to Increase Website Traffic

How to increase website traffic? The golden question that everyone should ask themselves. But don’t know exactly how to increase and target the right audience.

There are many factors to increase website traffic. Like social traffic, referral traffic, organic traffic, and paid traffic.

In this article, we will discuss the ways that can help you to generate traffic. There are some ways explained by an SEO agency in Toronto that can help to boost your website traffic.

Table of Content

What is organic traffic on the website?

Ways to increase organic traffic on your website

Avoid instant traffic generators

Generate free traffic with Google My Business

What is organic traffic on the website?

First of all, the term organic traffic designates the entire visitor who comes to your webpage just as a normal search query on the internet. For example, someone types on Google "How to make a coffee” and if you also write an article “Easy ways to make a coffee” and your articles appear on the top searches, the user must check out your website and get useful stuff. If your content matches the user search intent exactly this the organic way traffic.

Organic traffic is therefore a metric to measure how many visitors come from a search engine willingly.

Click to read: How to Build Your Brand Reputation Online?

Ways to increase organic traffic on your website

No one tool drives quality traffic to your website. Rather, there is a set of channels that work together to attract visitors.

Some require effort, others' time, and still others' money.

Here are some of the strategies and ways that drive traffic to the website:

Online directories

On-page SEO (chooses the keywords, their variations, place them in the relevant tags.)

Off-page SEO (all actions that take place outside the website and which aim to ensure its referencing, such as back links, social networks, etc.)

Social media marketing

Blogging

In what follows, we'll take a closer look at the most effective (and reliable) ways to increase traffic to the website.

Online directories

Consider review sites like Yelp and Google Business to be digital kinds of viva-voce selling. These referrals are an excellent supply of free traffic to your website.

Additionally, review sites and directories have robust domain authority on search engines. This suggests your business’s free page on their website may begin ranking in relevant searches. Actively update these listings to confirm your contact info, address, and links to your web site square measure up-to-date.

SEO

The techniques that you can use to improve the ranking of your website among the results presented by search engines like Google. If you want to get internet traffic, this is an option to consider and make good use of this.

Looked at in detail, SEO can get tricky, but it's relatively easy to understand the basics and implement it on your site.

Social media marketing

Social media also the best way to generate organic traffic to your website. There are many social media handles like Facebook, Instagram, Twitter, Snapchat, youtube (Video platform) many more. You can promote your brand or services over there. They also provide you the paid marketing option which not bad. You’ll get much more benefits with the social media marketing.

While with paid search marketing you pay to appear at the top of relevant searches, with social media marketing you pay to appear in relevant feeds.

Blogging

A very interesting type of content for this is your blog posts. Share them with a quick comment and a link to your blog and you're good to go.

Blogging helps to generate the backlinks to your website. It helps to build a trustworthy relationship with customers.

Avoid instant traffic generators

If you plan to use an automatic traffic generator on your website (paid or free), here are three reasons to avoid it:

Automatic traffic generators can hurt your rankings

Google can detect spam behavior, beware of spikes, inactivity, and monitor how users interact with your website.

Your traffic will not be targeted

The ultimate goal of increasing the number of visitors to your website and improving your ranking on Google is to increase the number of people who interact with your business (and, hopefully, become customers of it).

If your visitors aren't targeted, they're unlikely to be interested in your website, and you're more likely to see your leads and conversion rates go down.

Your site could be banned

If you generate bot traffic/fake traffic, you risk being blocked from online advertising platforms increases. If your website gets banned, then no SEO company in Toronto could do anything.

Generate free traffic with Google My Business

Growing your site traffic for free might not cost you money, but it will take some effort on your part. However, the effort you put in will be proportional to the quality of the traffic you generate.

As stated above, there is no point in increasing traffic on a website if visitors are not likely to be interested in your pages, convert to leads, or become customers.

This is why Google My Business is considered to be the best free website traffic generator:

This allows you to present yourself for research relevant to your business and location

Increase your visibility on a platform that users intend to buy

Drive organic traffic to your website and store

This allows customers to post reviews and further strengthen your presence

Also, don't forget that Google My Business:

This allows your business to be found in mobile searches (which have overtaken computer usage).

This uses visuals to give consumers a sense of what it's like to be in your business, reducing the uncertainty that is a major barrier to entry.

This gives search engine users the ability to interact with your business directly on your listing or site, increasing the chances of engaging and getting new customers.

With the many benefits of being listed with Google My Business, you can't afford to have one as a local business. Create your listing and keep it up to date as much as possible.

The increased number of visitors/traffic on the website does not happen overnight. It takes some effort, but we've eliminated the hardest part for you: knowing what to do in the first place.

SEO company Toronto will always there to help you, so contact us for any query.

#SEO #seo tips #seo services #SEO Toronto #website #traffic #website traffic #Online Marketing Toronto

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krestmarketinggroup-blog · 7 years

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Moz’s Brand-New SEO Learning Center Has Landed!

Posted by rachelgooodmanmoore CHAPTER 1: A New Hope A long time ago in a galaxy far, far away, marketers who wanted to learn about SEO were forced to mine deep into the caverns of Google search engine result pages to find the answers to even the most simple SEO questions.

Then, out of darkness came a new hope (with a mouthful of a name):

...the Learn SEO and Search Marketing hub!

The SEO and Search Marketing hub housed resources like the Beginner’s Guide to SEO and articles about popular SEO topics like meta descriptions, title tags, and robots.txt. Its purpose was to serve as a one-stop-shop for visitors looking to learn what SEO was all about and how to use it on their own sites.

The Learn SEO and Search marketing hub would go on to serve as a guiding light for searchers and site visitors looking to learn the ropes of SEO for many years to come.

CHAPTER 2: The Learning Hub Strikes Back Since its inception in 2010, this hub happily served hundreds of thousands of Internet folk looking to learn the ropes of SEO and search marketing. But time took its toll on the hub. As marketing and search engine optimization grew increasingly complex, the Learning Hub lapsed into disrepair. While new content was periodically added, that content was hard to find and often intermingled with older, out-of-date resources. The Learning Hub became less of a hub and more of a list of resources… some of which were also lists of resources.

Offshoots like the Local Learning Center and Content Marketing Learning Center sprung up in an effort to tame the overgrown learning hub, but ‘twas all for naught: By autumn of 2016, Moz’s learning hub sites were a confusing nest of hard-to-navigate articles, guides, and 404s. Some articles were written for SEO experts and explained concepts in extensive, technical detail, while others were written for an audience with less extensive SEO knowledge. It was impossible to know which type of article you found yourself in before you wound up confused or discouraged.

What had once been a useful resource for marketers of all backgrounds was languishing in its age.

CHAPTER 3: The Return of the Learning Center The vision behind the SEO and Search Marketing Hub had always been to educate SEOs and search marketers on the skills they needed to be successful in their jobs. While the site section continued to serve that purpose, somewhere along the along the way we started getting diminishing returns.

Our mission, then, was clear: Re-invent Moz’s learning resources with a new structure, new website, and new content.

As we set off on this mission, one thing was clear: The new Learning Center should serve as a home base for marketers and SEOs of all skill levels to learn what’s needed to excel in their work: from the fundamentals to expert-level content, from time-tested tenets of SEO success to cutting-edge tactics and tricks. If we weren’t able to accomplish this, our mission would all be for naught.

We also believed that a new Learning Center should make it easy for visitors of all skill levels and learning styles to find value: from those folks who want to read an article then dive into their work; to those who want to browse through libraries of focused SEO videos; to folks who want to learn from the experts in hands-on webinars.

So, that’s exactly what we built.

May we introduce to you the (drumroll, please) brand new, totally rebuilt SEO Learning Center !

Unlike the “list of lists” in the old Learn SEO and Search Marketing hub, the new Learning Center organizes content by topic.

Each topic has its own “topic hub.” There are eleven of these and they cover:

Ranking and Visibility

On-Site SEO

Links and Link Building

Local SEO

Keywords and Keyword Research

Crawling and Site Audits

Analytics and Reporting

Content Marketing

Social Media and Influencer Marketing

International SEO

Mobile SEO

Each of the eleven topic hubs host a slew of hand-picked articles, videos, blog posts, webinars, Q&A posts, templates, and training classes designed to help you dive deeper into your chosen SEO topic.

All eleven of the hubs contain a “fundamentals” menu to help you wrap your brain around a topic, as well as a content feed with hundreds of resources to help you go even further. These feed resources are filterable by topic (for instance, content that’s about both ranking & visibility AND local SEO), SEO skill level (from beginner to advanced), and format.

Use the Learning Center’s filters to zero in on exactly the content you’re looking for.

And, if you’re brand new to a topic or not sure where to start, you can always find a link to the Beginner’s Guide to SEO right at the top of each page.

But we can only explain so much in words — check it out for yourself:

Visit the new SEO Learning Center!

CHAPTER 4: The Content Awakens One of the main motivations behind rebuilding the Learning Center website was to make it easier for folks to find and move through a slew of educational content, be that a native Learning Center article, a blog post, a webinar, or otherwise. But it doesn’t do any good to make content easier to find if that content is totally out-of-date and unhelpful.

In addition to our mission to build a new Learning Center, we’ve also been quietly updating our existing articles to include the latest best practices, tactics, strategies, and resources. As part of this rewrite, we’ve also made an effort to keep each article as focused as possible around specifically one topic — a complete explanation of everything someone newer to the world of SEO needs to know about the given topic. What did that process look like in action? Check it out:

As of now we’ve updated 50+ articles, with more on the way!

Going forward, we’ll continue to iterate on the search experience within the new Learning Center. For example, while we always have our site search bar available, a Learning Center-specific search function would make finding articles even easier — and that’s just one of our plans for the future. Bigger projects include a complete update of the Beginner’s Guide to SEO (keep an eye on the blog for more news there, too), as well as our other introductory guides.

Help us, Moz-i Wan Community, you’re our only hope We’ve already telekinetically moved mountains with this project, but the Learning Center is your resource — we’d love to hear what you’d like to see next, or if there’s anything really important you think we’ve missed. Head over, check it out, and tell us what you think in the comments!

Explore the new SEO Learning Center!

Sign up for The Moz Top 10 , a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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#socialmediamarketing #internetmarketing #newportbeachseo #smallbusinessmarketing #linkbuilding #blogpower #contentwriting #articlewriting #bestlocalseo #seo

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suzanneshannon · 5 years

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Telling the Story of Graphic Design

Let me just frame this for you: we're going to take a piece of production UI from a Sketch file, break it down into pieces of information and then build it up into a story we tell our friends. Our friends might be hearing, or seeing, or touching the story so we are going to interpret and translate the same information for different people. We're going to interpret the colors and the typography and even the sizes, and express them in different ways. And we really want everyone to pay attention. This story mustn't be boring or frustrating; it's got to be easy to follow, understand and remember. And it's got to, got to, make sense, from beginning to end.

I've asked my colleague Katie to choose a component she has designed in Sketch. I'll go through and mark it up (we mainly use SCSS, Twig and Craft but the templating language is not very important), then she will respond briefly. Hopefully I'll get most of it right, and then one or two things wrong, so we can look at how things get lost during handoff.

In white label or framework type front-end, the focus is on building pieces that are as flexible and adaptable as possible, as content and style-agnostic as possible (within the scope of the product), because you simply will never know where the code is going and for what, ultimately it is being used. But recently I moved to a web design agency, which has a complete inversion of this focus. It is particular. It is bespoke. It's all about really deeply engaging with the particular client you have and the particular clients they have, and designing something that suits them, as a tailor would.

Working so closely with a graphic designer like Katie, with highly finished pixel-spaced UI, instead of directly from wireframes or stories is an adjustment and an education, but there are still lots of things I can bring to the table. Chiefly: document design.

Document design, which admittedly is just the old semantic web with an accessibility hat on, is really looking at graphic design, engaging with it as a system of communication, and translating the underlying purpose of the colors/type/layout into an accessible, linearizable, and traversable DOM. It's HTML, kids. It's just HTML. You'd think we all knew it by now… but look around you. You'd be wrong!

Katie has slung me a Sketch file chock full of artboards, and she's pretty great at writing out what she wants so I don't have to think too hard:

Event card

First I look through the whole UI file and figure out what is actually a card on this site — it turns out there are six or seven components that use this paradigm. Let's make some observations:

Zoom out on section of artboards

Another card, classes this time.

A card is a block of meta data about a page on the site.

It has an image/media and metadata — it's a media object.

It's shown in a group of objects.

That group is always typed (there's no view where there are search results and news articles and classes are all mixed up).

Each object has a single link to a page and no other actions.

Each object has a call to action (Book, etc.).

Each object may have times, categories, badges, and calls to action.

Each object must have media, title, and link.

So a card is the major way my user is going to find their way around this site. They are going to be clicking through guided pathways where they get a set of cards they can choose from, based on top pages like "what's on" or "classes." They're not getting options on this card. It's not really an interactive element — it's a guide, an index card, that sets her onto her path: in this case a purchase path where she books a ticket for a show at this arts centre.

Before going on, let me just frame this for you:

Imagine you were looking at a flyer for a show and discussing it on the phone. If you actually wanted to go to this show in real life. What would you do? You wouldn't just read the flyer out, would you? That's the text. And it might have all kinds of random stuff on it if you started literally at the top. You wouldn't start with "Twentieth Century Fox" or "Buy Hot Dog Get Cola Free" or "Comedy Drama Musical Family Friendly." (I would actually hang up on you if you did!) And you wouldn't simply describe the color or fonts. That's the CSS. You'd talk through the information on the flyer. You'd say, "It's The Greatest Showman and it's on Tuesday, starts at 7:30. It's at the Odeon on Oxford Street by the tram." Right?

This is the document. Keep that person on the phone in your mind.

Count, group, and name

So let's say we'll deliver a card as the inside of a list item. We want a group and that group should be countable. We've already named the page with an <h1> so we'll introduce and describe the group with a heading, an <h2>. First we'll name it, then we'll deliver it, so someone using a screen reader can:

Get the list signaled in the headings overview.

Get a count up front of the number of items on a page.

Know they can skip to the next list item to get the next card.

Know they can skip the group at any point and go to the next page — the pagination is the very next element and it will be labelled as a landmark.

See the Pen Cards delivered as a countable list with descriptive heading by limograf (@Sally_McGrath) on CodePen.

Anchor

In this particular case, I'm gonna wrap this whole card in an anchor element (<a>). There's only one link on the card and I want to front load that information so someone can click as soon as they know it's the right card, instead of having to search forward for the action. A big clickable area is nice too, though of course that can be taken too far and make an interface a sort of booby trap! But these cards are not too enormous and I can see they have a nice gutter around them, so there's a rest space that will reduce accidental clicking for people with more limited dexterity.

Title

Event card "title" element

Then we'll jump down a heading level and mark up the name of each show as a heading, an <h3>. The designer has made this type the focus and we will too. Some people browse super fast by jumping to the next heading, then next heading, so I'm not going to put any important information before the heading — they'll jump right over it. I will put the image there, though, as I know in this case, I can't get meaningful image descriptions from the API so those images are hidden and have empty alt attributes. Now the user can guess (correctly in my case) that the developer is actually describing the content in some meaningful way and might flip back to headings overview (list headings level 3) and just get a list of the shows.

Now let's deliver our metadata. Let's list it:

Badge

Date/Time

Categories

Badge

Event card "badge" element

This seems to be something the venue adds to a card to highlight it. As a developer, I can't immediately see why a user would look for this, but it's emphasized strongly by the designer, so I'll make sure it stays in. Katie has moved the badge up out of the flow, but I know that with a headings jump our user could miss it. So I'll just put the wording directly after the title, I think. I'll either put it first or last, so make it easier to account for in a non-visual browse and not be too crazy paving in a tabbing, visual browse.

<p class="c-card__badge"><abbr title="Harrow Arts Centre">HAC</abbr> Highlight.</p>

...But on second thought, I won't put an <abbr> after all. It's the brand color, so it's really a statement of ownership by this venue, and we've already said HAC a million times by now, so the user knows where they are.

<p class="c-card__badge">HAC Highlight </p>

See the Pen Badge by limograf (@Sally_McGrath) on CodePen.

A quick aside: the 'badging' is very specific to this organisation. They want to show people clearly and quickly which events they've programmed themselves, and which are run by other organizations who've hired their venue.

Date/Time

Event card "date/time" element

Now date and time. Katie is keying me in to this decision point by styling the dates in bold. Dates are important. I'm going to pop it in an <h4>, because I'm thinking it looks like someone might be quickly scanning a page of events looking for the matinee, for example, or looking for a news article published on a particular day. I don't always put dates into headings, especially if there are millions on a page, but I do always make sure they're in a <time> element with a complete value so the <time>Thu</time> or <time>Mon</time> Katie has specified is read out as comprehensible English words "Thursday" instead of garblage. I could also have used hidden completion or <abbr> with a title.

Categories/ Tags

Event card "categories/tags" element

Next come the categories, and I'm putting them after badge and date. This section is next in the visual order reading top-to-bottom, left-to-right, of course, but it also seems to be deprioritized: it's been pushed down on the left and the type is smaller. This works for our linear storytelling. As a rule, we don't want people to sit through repeated or more general content (cinema, cinema, cinema) to get to unique or more specific content (Monday, Tuesday, Wednesday). Remember, we are inside our card: we know it has already been sorted in a few general ways (news, show, class, etc), so it's likely to have a lot of repeated pieces. We want to ensure that the user will go from specific to general if we can.

There is a primary category that is sorted first and then some other categories sometimes. I won't deliver this as a countable list as there's mostly just one category, and loads of lists of one item is not much use. But I will put a little tag beforehand because otherwise, it's a slightly impenetrable announcement. MOVEMENT! SPOKEN WORD! (I mean, you can work it out retrospectively, but we always try to name things first and then show them, in linear order. This isn't Memento.) I used to use title="" fairly heavily but I've gotten complaints about the tooltip so I route around. Note the use of colon or full stop to give us a "breath." That's a nice bit of polish.

<p class="c-card__tags h-text--label> <span class="h-accessibility">Categories: </span> </p>

Also I'm hard-coding in my spaces to make sure the categories never run together into complete garblage even with text compression or spaceless rendering turned on somewhere down the pipeline. (This can happen with screen readers and spans and it's rather alarming!)

There's a piece of this design I will do in the CSS but haven't really pulled into the document design: the color-coding on primary category. I am not describing the color to the reader as it seems arbitrary, not evocative. If there were some subtextual element to the color coding beyond tagging categories (if horticultural classes were green, say), then I might bring it through, but in this case it's a non-verbal key to a category, so we don't want it in our verbal key.

I'm sorting the primary category to the front of the category paragraph, but I'm not labeling it as primary. This is because there's a sorting filter before this list that sorts on primary category, and it's my surmise that it would be easier and less annoying to select a category from that dropdown than to read through each card saying Categories Primary Category Music Secondary Categories Dance. I could be wrong about that! Striking a balance between useful and too much labeling is sometimes a bit tricky. You have to consider the page context. We may be building components but our user is on a page.

See the Pen Dummies in page context by limograf (@Sally_McGrath) on CodePen.

Action

Event card "action" element

Last, the action. The direction to the user, to Book, or Learn More, or whatever it is, has been styled as a button. It's not actually a button, it's just a direction, so I'll mark it up as a span in this case. I definitely want this to come last in the linear document. It's a call to action and also a signal that we've reached the end of this card. The action is the exit point in both cases: if the user acts, we go to the target entry; if they do not, we go to the next card. We definitely never want any data to come after the action, as they might have left by then.

See the Pen Card by limograf (@Sally_McGrath) on CodePen.

My conclusion

This markup, which counts, groups, and names data, delivers linear and non-linear interactions. The page makes sense if you read it top to bottom, makes sense if you read parts of it out of context, and helps you jump around.

Katie, over to you...

Katie Parry, designer

What an ace article! Really interesting. (I particularly like that "Mon," "Tue," etc. on cards are read as "Monday," "Tuesday"... smart!)

One thing that struck me is that using assistive tech means users get information served to them in a "set" order that we've decided. So, unless there's a filter, someone browsing for dance events, for example, has to sit/tab through a title, badge, dates, and maybe several other categories to find out whether an event's for them or not. Bit tiresome. But that's not something you've got wrong — it's just how the internet works. Something for me to think about in the future.

Most of our clients are arts and cultural venues that need to sell tickets for events so I design a lot of event cards. They're one of the very first things I'll work on when designing a site. (Before even settling on a type hierarchy for the rest of the site.)

Thinking visually, here's how I'd describe the general conventions of an event card:

It must look like a list – so people understand how to use it.

It needs to provide enough information for folks to decide if they're interested or not. (The minimum information is likely an image, title, date, and link.)

It needs to include a clear call to action — usually a link to find out more information.

It needs to be easily scannable, visually.

Making information visually scannable is a pretty straightforward case of ensuring every information type (e.g. image, title, date, category, link) is sitting in the same place on every card and follows a clear hierarchy.

I focus a lot on typography in my work anyway but clearly: titles are styled to be highly prominent; dates are styled the same as each other but are different from titles; categories look different again – so that folks can easily pick-out the information they're interested in from simply scanning the page. I'm composing the card for the user, saying, "Hey, look here's the event's name, this is when it's on — and here's where you go to get your tickets!"

The type styles – and particularly the spacing between them – are doing a lot of work, so I will point out here that the spacings are not quite right in the code sample:

Spacing between the title and dates, dates and button, and button and piping don't match the design.

This is important. Users need to be able to scan information quickly as they aren't all looking for the same thing in order to make the decision to go to an event. Too much or too little space between elements can be distracting.

Here, let me tighten that up for you:

See the Pen Card with accurate spacings by limograf (@Sally_McGrath) on CodePen.

Perfect!

Some people just want a general mooch at what's coming up at their local venue. Others may have seen an advert for a specific show that tickles their fancy, and want to buy tickets. There are people who love music but don't care for theatre who just want a list of gigs; nothing else. And some folks who feel like going out at the weekend but aren't that fussed about what it is they go to. So, I design cards to be easy to scan — because most users aren't at all reading from top to bottom.

Despite the conventions I just laid out, cards certainly don't all look the same — or work in the same way — across projects.

There is always a tension in web design between making an interface familiar to the user and original to the client. Custom typefaces and color palettes do a lot here, but the other piece of it is through discovery.

I spend time reading-up about a client, including who their audience is by reading what they say on review sites and social media, as well as working directly with the client. Listening to people talk through how they work, what feedback they get from their audience/users often uncovers some interesting little nuggets which influence a design. Developers aren't typically involved much in discovery, which is something I'd like to change, but for now, I need to make it super-clear to Sally what's special about this event card for each new project. I write many, many (many) notes on Sketch files, but find they can tend to get lost, so sometimes we have a spreadsheet defining particular functionality.

And soon a data populator instead! :P

See the Pen Cards in page context, scraped from production by limograf (@Sally_McGrath) on CodePen.

The post Telling the Story of Graphic Design appeared first on CSS-Tricks.

Telling the Story of Graphic Design published first on https://deskbysnafu.tumblr.com/

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wickedbananas · 7 years

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Moz's Brand-New SEO Learning Center Has Landed!

Posted by rachelgooodmanmoore

CHAPTER 1: A New Hope

A long time ago in a galaxy far, far away, marketers who wanted to learn about SEO were forced to mine deep into the caverns of Google search engine result pages to find the answers to even the most simple SEO questions.

Then, out of darkness came a new hope (with a mouthful of a name):

...the Learn SEO and Search Marketing hub!

The Learn SEO and Search marketing hub would go on to serve as a guiding light for searchers and site visitors looking to learn the ropes of SEO for many years to come.

CHAPTER 2: The Learning Hub Strikes Back

Since its inception in 2010, this hub happily served hundreds of thousands of Internet folk looking to learn the ropes of SEO and search marketing. But time took its toll on the hub. As marketing and search engine optimization grew increasingly complex, the Learning Hub lapsed into disrepair. While new content was periodically added, that content was hard to find and often intermingled with older, out-of-date resources. The Learning Hub became less of a hub and more of a list of resources… some of which were also lists of resources.

What had once been a useful resource for marketers of all backgrounds was languishing in its age.

CHAPTER 3: The Return of the Learning Center

The vision behind the SEO and Search Marketing Hub had always been to educate SEOs and search marketers on the skills they needed to be successful in their jobs. While the site section continued to serve that purpose, somewhere along the along the way we started getting diminishing returns.

Our mission, then, was clear: Re-invent Moz’s learning resources with a new structure, new website, and new content.

So, that’s exactly what we built.

May we introduce to you the (drumroll, please) brand new, totally rebuilt SEO Learning Center!

Unlike the “list of lists” in the old Learn SEO and Search Marketing hub, the new Learning Center organizes content by topic.

Each topic has its own “topic hub.” There are eleven of these and they cover:

Ranking and Visibility

On-Site SEO

Links and Link Building

Local SEO

Keywords and Keyword Research

Crawling and Site Audits

Analytics and Reporting

Content Marketing

Social Media and Influencer Marketing

International SEO

Mobile SEO

Use the Learning Center’s filters to zero in on exactly the content you’re looking for.

And, if you’re brand new to a topic or not sure where to start, you can always find a link to the Beginner’s Guide to SEO right at the top of each page.

But we can only explain so much in words — check it out for yourself:

Visit the new SEO Learning Center!

CHAPTER 4: The Content Awakens

One of the main motivations behind rebuilding the Learning Center website was to make it easier for folks to find and move through a slew of educational content, be that a native Learning Center article, a blog post, a webinar, or otherwise. But it doesn’t do any good to make content easier to find if that content is totally out-of-date and unhelpful.

As of now we’ve updated 50+ articles, with more on the way!

Help us, Moz-i Wan Community, you’re our only hope

We’ve already telekinetically moved mountains with this project, but the Learning Center is your resource — we’d love to hear what you’d like to see next, or if there’s anything really important you think we’ve missed. Head over, check it out, and tell us what you think in the comments!

Explore the new SEO Learning Center!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://ift.tt/2yBZxdU via IFTTT

#The Moz Blog #Moz #seo

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setsumeikudasai · 7 years

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How to support your faves from Japan

Recently I’ve been getting a lot of questions from fans about supporting their biases in Japan. I’ve made a comprehensive list of various ways you can support your faves, some ways cost money and others are free! Keep in mind I am an EXO-L and I live in Tokyo so many of these things may differ depending on your bias group/location.

This list will be organized from the least effort/money to the most effort/money for your convenience.

1. Follow your group’s social media accounts Cost: Free Region: Anywhere Requirements: Social media accounts (Twitter, Facebook, etc. wherever your group has their social media) Japanese ability: None Tutorials: -- This is pretty obvious, but make sure you are following/subscribed to your group’s social media accounts. This will not only show your support, but also give you updates! Don’t forget to follow/subscribe to their Japanese accounts as well if they have a separate account for Japanese activities!

2. Stream on YouTube Cost: Free Region: Anywhere Requirements: Nothing Japanese ability: None Tutorials: Dailyexo’s Streaming Tips Just like an international fan outside of Japan, stream the group’s official music video on YouTube. Make sure it’s from the official channel! You can google for more in-depth tutorials!

Links: Youtube.com

3. Stream and fav on Gyao! (Japanese releases only) Cost: Free Region: Anywhere within Japan Requirements: Nothing (optional: Yahoo acc) Japanese ability: None (basics required if you want to make an acc) Tutorials: Registering for online sites GYAO! Is a Japan-only video site where EXO and a few other groups post their videos. It works just like Youtube, all you need to do is search for your favourite group and watch their MV.

If you want to go even further you can make an account via Yahoo Japan so you can add the MV to your favourites/playlist. If you want to make an account, you will need some basic Japanese (the captcha to sign up for Yahoo Japan is in Japanese Hiragana).

Links: https://gyao.yahoo.co.jp/

4. Watch live streams on LINE LIVE (and give hearts!) Cost: Free Region: Anywhere in Japan Requirements: LINE Account Japanese ability: None Tutorials: -- LINE LIVE is a lot like Vapp if you’re familiar with it. It’s a place where idols can stream events or shows. Check your group’s official Japanese accounts or website for information if they’re going to be livestreaming. During that time, watch the live stream and make sure you’re logged in with your LINE account and click the heart button in the bottom right below the video that says “ハートで応援” to show your support and love! Idols sometimes read the names or comments left by fans!

Links: https://live.line.me/

5. Vote in Japanese surveys Cost: Free Region: Anywhere Requirements: SNS accounts (depends on the survey) Japanese ability: Basic-Intermediate Tutorials: --- Sometimes if a group or member is participating in a Japanese drama or a something featuring them is being released in Japan, the company will host surveys. Often these will be in the form of Twitter polls or links to where you can Tweet support for your fav. These polls are not always advertised on the artist’s official website or SNS! If your fav is starring in a movie or drama that’s being released in Japan, keep checking the movie/drama’s official site for any voting or polls! Look for words like “投票” or “キャンペーン” that indicate campaigns or polls.

Another type of survey is done by the official fanclub. Sometimes they will put out a survey asking fanclub members to answer questions about a group’s members or music. You can find this information on the official fanclub or artist website!

6. Visit places that are advertising for your bias Cost: Transportation to the location, possible entrance fee Region: Major cities such as Tokyo and Osaka Requirements: None Japanese ability: Basic Tutorials: --- Often groups will promote in Japan by having mini exhibitions or events. Unfortunately these are typically limited to major cities, so if you live far out from Tokyo or Osaka this method may be difficult. Typically these exhibitions or events happen when a group releases a Japanese album so keep a look out for official accounts.

Links: Tower Records Shibuya Twitter, Tsutaya Shibuya Twitter, HMV Books Tokyo Twitter

7. Buy your group’s music on iTunes Cost: The price of the album/songs Region: Anywhere Requirements: Japanese iTunes account Japanese ability: None Tutorials: --- Support your group by buying their songs on iTunes! If you want to support a group in Japan specifically you will need a Japanese iTunes account. There are many tutorials out there on how to do this.

*note this will count for your groups’ ranking in Japan!

8. Pre-order/buy your group’s album online (Japanese releases only) Cost: The price of the album Region: Anywhere in Japan Requirements: Japanese address/phone number, fanclub account (if you are buying from the fanclub) Japanese ability: Basic Tutorials: Shopping online, Registering for online sites Tower Records and the official Japanese fanclub of your group are two great places to pre-order albums! If you pre-order from Tower Records you will need to make a Tower Records account and have a valid credit card. If you are not pre-ordering, you can use convenience store payment. Regardless of where you pre-order or buy your album from, if you are ordering online you must have a valid Japanese phone number and address (so they can ship the album to you!)

Buying an album through a Japanese website in Japan will not affect the group’s Korean charts (Hanteo or Gaon), but it will help promote the group as a foreign artist in Japan so it’s just as important!

**If you want to order from the Japanese fanclub you will need to have a fanclub account.

Links: Tower Records official site

9. Purchase your group’s album at the store** Recommended for visitors! Cost: The price of the album, transportation costs Region: Anywhere in Japan that has a music store Requirements: Nothing Japanese ability: None Tutorials: -- If ordering online isn’t your style you can opt to buy the album in store on release date. You will need to travel to the closest music store, but you can buy the album without needing an address or credit card. The best part is you can purchase any album you want! Music stores often carry Korean releases as well so why not support your faves by buying their Korean and Japanese releases?

**Purchases made in stores in Japan only count for the Japanese charts, if you want to support your faves on the Korean charts you will need to buy albums from a Korean seller online

Links: Google maps, Tower Records official site, Tsutaya official site, HMV official site

10. Join your group’s official Japanese fanclub Cost: 4,000-6,000 yen Region: Anywhere in Japan Requirements: Japanese phone number and address, ID (any country passport, driver’s license, etc.) Japanese ability: Basic Tutorials: Registering for EXO-L Japan Not only does registering for your group’s official fanclub help show your support, but it also allows you to get exclusive access to ticket pre-orders and fanclub events. Most fanclub sites are in Japanese so you will need to know at least basic Japanese to navigate them.

Links: EXO-L Japan

11. Attend your group’s concerts in Japan Cost: 8,000 yen + Region: Mostly major cities in Japan Requirements: Ticket Japanese ability: Basic Tutorials: How to go to a concert, Buying tickets via Lawson, Buying tickets via Ticketboard, Buying second-hand tickets via Ticketcamp, If you have the time and money, you should definitely go see your group live! I have a few tutorials listed, but another way is through Twitter. Just post in English with the hashtags of your group and the concert name (ex. EXOrdiumInTokyo) and there may just be another English-speaking fan willing to help you out. Of course that is up to luck, so if you’re willing to put in a bit more effort you can try out one of the tutorials I listed above!

12. Attend your group’s fanclub/special events Cost: 5,000 yen + Region: Tokyo or other major cities in Japan Requirements: Fanclub membership OR album purchase Japanese ability: Basic - Intermediate Tutorials: Attending an event in Japan (no fanclub membership required!), Entering a fanclub lottery, fanclub event FAQ Fanclub events are limited to fanclub members, but sometimes artists hold events where anyone who purchases an album can attend a special event! These can be fansignings or just special meet and greets. Make sure to check the official website of your group to find out about any exclusive events!

13. Buy your group’s merchandise Cost: too much Region: Anywhere in Japan Requirements: Japanese address/phone number if buying online, fanclub stores require fanclub membership Japanese ability: None Tutorials: Shopping online, Registering for online sites If you got some cash to spare and/or some time you can support your faves by purchasing their stuff! Often they will have an official online store and/or a fanclub store. You will need fanclub membership to buy through the fanclub store, but anyone can purchase goods through the official store! Not only does this show support for your group, but you can proudly display the merchandise you buy either on your bag or clothing OR in your home; how nice!

Links: Official EXO Japan store (non-fanclub), Official EXO-L Japan store, SUM Japan store

#f.

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isearchgoood · 4 years

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What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger https://ift.tt/2ymkSwk #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig

0 notes

evempierson · 4 years

Text

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

Travel insurance

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Free online courses

Working from home tips

How to stay focused

Entertainment

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

Finance

Unemployment

Budgeting tips

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

How to make your parents understand how you feel

Health and fitness

How to get health insurance

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

Also trending: “healthy diet”.

Journaling

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Games to play with kids

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

0 notes

ductrungnguyen87 · 4 years

Text

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

Travel insurance

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Free online courses

Working from home tips

How to stay focused

Entertainment

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

Finance

Unemployment

Budgeting tips

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

How to make your parents understand how you feel

Health and fitness

How to get health insurance

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

Also trending: “healthy diet”.

Journaling

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Games to play with kids

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

0 notes

gamebazu · 4 years

Text

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

Travel insurance

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Free online courses

Working from home tips

How to stay focused

Entertainment

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

Finance

Unemployment

Budgeting tips

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

How to make your parents understand how you feel

Health and fitness

How to get health insurance

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

Also trending: “healthy diet”.

Journaling

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Games to play with kids

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

0 notes

epackingvietnam · 4 years

Text

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

Travel insurance

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Free online courses

Working from home tips

How to stay focused

Entertainment

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

Finance

Unemployment

Budgeting tips

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

How to make your parents understand how you feel

Health and fitness

How to get health insurance

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

Also trending: “healthy diet”.

Journaling

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Games to play with kids

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

0 notes

kjt-lawyers · 4 years

Text

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

Travel insurance

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Free online courses

Working from home tips

How to stay focused

Entertainment

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

Finance

Unemployment

Budgeting tips

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

How to make your parents understand how you feel

Health and fitness

How to get health insurance

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

Also trending: “healthy diet”.

Journaling

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Games to play with kids

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

0 notes

thanhtuandoan89 · 4 years

Text

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

Travel insurance

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Free online courses

Working from home tips

How to stay focused

Entertainment

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

Finance

Unemployment

Budgeting tips

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

How to make your parents understand how you feel

Health and fitness

How to get health insurance

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

Also trending: “healthy diet”.

Journaling

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Games to play with kids

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

0 notes