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zannatykhatun · 4 months

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Xiaohongshu, video account, Douyin traffic algorithm mechanism, recommended to collect!

At present, the number of Internet users in our country has exceeded 1 billion. In this Internet era, traffic is king. Behind every video and every picture on every platform, there is an algorithm, which controls everyone’s traffic.

As content creators and operators, in HE Tuber addition to producing high-quality content, you also need to master the platform's mechanisms and algorithm rules in order to obtain traffic more efficiently.

Today I will share with you the underlying logic and optimization suggestions of the traffic algorithms of the three major platforms Douyin, Xiaohongshu and Video Account. If you want to increase your traffic, it is recommended to read it carefully and save it.

1. Little Red Book

What is Xiaohongshu’s traffic source? There are four main parts: follow page, discovery page, search page and local page. Among them, the discovery page and the search page are the two most important traffic entrances . Let’s focus on the algorithm mechanisms of these two entrances.

1. Discover page algorithm logic

The discovery page is the main traffic source for most people's notes. Normally, notes will have a basic traffic pool. If your notes have better data, they will be pushed to the next larger traffic pool, and so on.

So how do you get greater exposure? This involves another model algorithm mechanism CES.

CES scoring criteria:

CES rating = number of likes × 1 point + number of collections × 1 point + number of comments × 4 points + number of retweets × 4 points + number of followers × 8 points

After the notes are released, Xiaohongshu scores the quality of the notes based on the learning model, and uses the score to determine the initial ranking of the notes and whether to continue to push traffic to the notes.

So what we have to do is to find ways to guide fans to follow, forward, rate, collect, and like these interactive actions. As long as there are constant interactive actions, the notes may gain long-term traffic, and even have traffic recommendations a few months or a year after they are released.

2. Search page algorithm logic

In addition to the discovery page, the search page is also a large traffic entrance. Xiaohongshu official also announced that 30% of Xiaohongshu users will directly start searching after entering the APP.

On the search page, Xiaohongshu allocates traffic according to sorting logic. The higher the sorting notes, the greater the exposure they will receive. But this sorting is not fixed, and the sorting of notes is constantly changing with the real-time calculation of the algorithm.

There are two main influencing factors:

Keyword matching degree: The closer and matching the content and title to the search terms, the higher the ranking will be.

Short-term interaction volume: Notes that receive more interactions within a short period of time after being published will also rank higher in the search results page.

Combining the above traffic logic, how can operators improve exposure?

1) Make good content

Without good content, too much effort is useless. The important thing is to provide value to users. Either use value or emotional value.

2) Interact well

No matter which traffic algorithm is used, interaction is always important. Operators need to think about how to guide interaction and interaction in the comment area based on the note content.

3) Deepen the segmentation and make a good keyword layout

The more vertical and segmented the account is, the higher the possibility of getting exposure and recommendations. You can pay more attention to recent hot words in related fields and expose them in titles, content and tag titles.

2. Douyin

Douyin is the platform with the largest traffic and the most complex algorithm. But the fundamental principle has remained the same: a decentralized distribution mechanism allows high-quality content to have the greatest exposure opportunities.

The recommended algorithm is also a typical "tag" versus "tag" platform.

Both users and creators will continue to form "labels" themselves. After the creator publishes the video, the video will be matched with similar user tags based on the creator tag, and then the data performance of the video will be used to measure whether the video is worthy of further recommendation.

After the video has just been released and passed review, the system will allocate you an initial traffic pool: 200-500 online users. Douyin will analyze the data generated by the exposure and your account score to determine whether to weight it for you.

There is a widely circulated Douyin cold start traffic pool recommendation mechanism on the Internet, which is divided into 8 graded recommendations.

As shown below:

How to break through the traffic pool step by step, there are 5 key data for reference:

1. Completion rate

The higher the completion rate, the more attractive the work is to watch. The pass rate of the market is around 15%-20%, and a completion rate of more than 50% is already excellent.

In order to increase the completion rate, a common method is to set up suspense at the beginning of the video or guide the audience to participate in comments to extend the viewing time. It is recommended that the initial video duration should not be too long.

2. Like rate

The higher the number of likes, the higher the number of recommendations. The likes rate of the first wave of recommendations must reach at least 3%-5%. In other words, for every 100 views, there must be at least 3-5 likes.

3. Message rate

What is certain is that the better the comment rate is, the higher the weighted recommendation of the video will be. In order to increase the comment rate, you can actively guide viewers to leave comments in the video, copywriting or comment area.

4. Forwarding rate

The forwarding rate has little impact on videos that are still circulating in the primary traffic pool, but if you want to break through the traffic level, the forwarding rate is a key indicator.

5. Powder conversion rate

That is to say, the ratio of fans to fans through the road, and the rate of new fans brought by a single video are also key data for impacting the high-end traffic pool.

If your video keeps getting stuck at 500 views, you need to make changes in time.

Some suggestions:

Do a good job of positioning your account. The more vertical the positioning, the more accurate the labeling and maximizing the data of the video;

Best to benchmark. In the early stage, you can learn more experience from others, imitate and learn, and avoid detours;

Improve interaction. When the traffic is not high, try to reduce the length of the video as much as possible. The completion rate is the most important, and encourage users to like, comment and forward the video.

3. Video number

The biggest difference between video accounts, Douyin and Kuaishou is the distribution and recommendation model.

On Douyin, as long as you have high-quality content, no matter how many fans your account has or how many views your previous works have, as long as the content is recognized by platform users, it can quickly become popular.

However, the situation is completely different in the video number. In terms of data quantification, in Douyin, content accounts for 90% of the importance, while in video accounts, this proportion may not even be 50%.

In other words, among video accounts, content is not necessarily the king. The essence of the video account is that private domain traffic leverages public domain traffic.

Currently, there are two main algorithm recommendations for video accounts. The first is private domain traffic recommendation, and the second is interest algorithm recommendation.

1. Private domain traffic recommendation

Private domain traffic recommendation refers to users’ likes and interactions. These users’ WeChat friends may see your content. Then, through rounds of interactions, recommendations from the system may be triggered.

The system will determine whether your content is of high quality and recommend it to more users. When users like it, their friends are likely to see your content as well, triggering social recommendations.

Based on this algorithmic logic, creators need to trigger the first wave of social recommendations themselves. Without initial playback and interaction, even if the content is of high quality, it will be difficult to be discovered by the system.

Therefore, once the content is produced, it must first be shared with friends, WeChat groups and Moments to initiate the first wave of playback and like interactions.

2. Interest algorithm recommendation

The personalized recommendation system will use a series of big data algorithms to infer the content that the user may like based on the user's daily behavior, activity track, interests, occupation, age and other tags.

The logic is similar to Douyin’s “tag” versus “tag”. Creators need to add more topics and positioning to help with personalized recommendations.

Several other important indicators are also the basis for determining whether a large amount of exposure can be obtained. The key indicator measurement order is: completion rate > number of likes > number of comments > number of clicked extension links > number of reposts > number of collections.

Therefore, without establishing a traffic base, the initial content should be limited to less than one minute to ensure a high completion rate. Maintaining frequent updates and improving content quality are the keys to getting official recommendations.

4. Write at the end

The above is the algorithm analysis and suggestions on the three platforms. In fact, understanding and mastering algorithm logic is just a good foundation. What is really important is the content.

As the saying goes, three points depends on operation and seven points depends on content. The key is to continuously produce high-quality content, and precise and scientific operations can maximize the value of content.

columnist

Yan Tao Sanshou; WeChat public account: Yan Tao Sanshou; Everyone is a product manager columnist, digital marketing expert, and the originator of private domain traffic and super user growth methodologies. He is the author of "Super User Growth", "Practical Strategies of Weibo and WeChat Marketing", etc.

This article was originally published by on Everyone is a Product Manager. Reprinting without the author’s permission is prohibited.

The title picture comes from Unsplash and is based on the CC0 license.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

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Local life live broadcast, a new "track" emerging?

In 2016, before Taobao Live was officially launched, the shopping guide platform Mogujie had quietly launched a live broadcast function. This model, which was similar to TV shopping, seemed very "alien" in the show live broadcasts that were full of shouting and dancing at the time. But in just three years, Taobao Live’s annual GMV exceeded 200 billion, doubling in one year.

From a show-like talent show to hundreds of HE Tuber millions of Chinese people’s new shopping carts, e-commerce live broadcasts have cultivated super anchors, which in turn have brought super sales, profoundly affecting the direction of China’s Internet business model.

But outside of "super", iResearch data shows that the online penetration rate of the local life track in 2021 is only 12.7%, mostly composed of a large number of small and medium-sized businesses. So, how can these local small and medium-sized businesses that focus on three meals a day, firewood, rice, oil, and salt participate in live broadcasts to gain revenue?

The answer is a new track, local life live streaming.

It is taking a completely different path from e-commerce live streaming - a complete local life live broadcast includes three stages: online live broadcast display, online ordering and offline consumption. Among them, offline consumption means the write-off rate, which is the most One of the important indicators is related to the sustainability of local life live broadcast.

For example, even if it is a national brand like Mixue Ice City or McDonald's, with the help of the exposure brought by local live broadcasts, it will eventually be converted into orders for different stores in various provinces and cities. Only when the write-off is completed, will the entire chain be closed-loop. . In other words, the main body of local life live broadcasts is specific stores, not brands.

Recently, according to media reports: Meituan App has launched a fixed entrance for live broadcast. Starbucks, Haidilao, Super Orangutan, and No. 9 Hot Spring Lifestyle Center have all tried Meituan live broadcast. Consumers can place orders at nearby stores and watch and buy at the same time. 30 Delivery is within minutes, and many merchants say their order conversion rates are 3-5 times higher than other platforms.

Coincidentally, last year, Wumart also launched hourly delivery service in the Douyin live broadcast room.

As local life live broadcasts become increasingly popular, this article attempts to explain, what is local life live broadcasts? What is the difference between it and e-commerce live broadcast and content live broadcast? For regional merchants, how to seize the new opportunities of local life live broadcasts to achieve low-cost and accurate customer acquisition?

1. Live streaming of local life, the key is “local”

Live streaming is becoming a standard feature in the retail industry.

Since last year, Ginza Supermarket, a long-established retail company in Shandong, has established a three-level live broadcast system of "headquarters-store-counter". It has developed more than 5,000 store anchors and has a KPI of "at least two live broadcasts per week in stores". The platforms are Meituan and Douyin.

"I grabbed a few barrels of cooking oil. When the takeaway boy knocked on the door and delivered it, the anchors on the mobile phone screen were still talking. It felt amazing." A customer in Qingdao tried the "see and order now" for the first time during June 18 this year. Instantly reach” local life live broadcast.

Compared with e-commerce live broadcasts that are a national game of chess and centralized delivery, local life live broadcasts are obviously closer to consumers. And this "close" distance also means that the customer source it needs to attract is not general traffic, but more precise traffic - the right people who see the live broadcast at the right time and in the right place.

For example, if you recommend Datong Sliced Noodles from a South Third Ring Road community to white-collar workers who work in Wangjing during the afternoon tea time, this part of the traffic will be invalid. Although it brings clicks, orders and write-offs cannot be placed.

Specifically, a complete local life live broadcast includes three stages: [A] online live broadcast display [B] online ordering [C] offline consumption, all three are indispensable. In contrast, the process of completing an e-commerce live broadcast is [A+B], and pure content live broadcast only requires [A].

It can be seen that offline consumption constitutes the core factor that distinguishes local life live broadcasts from the other two. The “offline” mentioned here includes both consumers taking the initiative to go to offline stores to redeem experience coupons for eating, drinking and entertainment, and also including goods being delivered to their doorsteps through takeaway riders.

All in all, the final service of local life live broadcast needs to be undertaken by offline physical stores, which drives the sales of offline physical stores.

When [traffic accuracy] forms the core of local life live broadcasts, the measurement criterion for live broadcast effects is no longer "how many people watch", but "how many people buy and cancel", which is the final conversion rate.

Data shows: On June 19, the transaction volume of Ginza Supermarket exceeded 300,000 yuan during Meituan’s live broadcast, driving the transaction market to more than double year-on-year. The TOP3 most popular products among consumers in the live broadcast room are Blue Moon laundry detergent, Luhua peanut oil, and Goodnon frozen durian meat—either large items that are difficult to pick up by yourself, or fresh food that requires timeliness, all based on Insights into the immediate needs of local consumers.

Comparing Douyin and Meituan, the two current players in the local life live broadcast track, it can be clearly found that Douyin's gameplay focuses more on traditional e-commerce live broadcasts, driving traffic and promoting popular products; although Meituan has less traffic than Douyin, However, due to the natural consumption attributes of platform users and the coverage of nearby stores, the conversion rate of order placement and write-off is much higher than that of other platforms.

According to third-party statistics, the average conversion rate of orders for live streaming by Meituan’s local merchants exceeds 30%, and the conversion rate can reach more than 80% in some scenarios. The write-off rate of these orders ultimately converted into store sales exceeds 90%.

“The number of viewers in Meituan’s live broadcast room is not large, but thousands of orders have been generated. The conversion rate is 3-5 times that of other platforms. Placing orders on the spot is equivalent to a 100% write-off rate, and the traffic is instantly converted into real money. sales volume," Gu Hongzhi, deputy director of the Ginza Group's Digital Operations Center, revealed.

It can be seen that merchants’ expectations for Meituan’s live broadcast are more likely to be accurate traffic and high conversion rate, rather than general exposure.

2. Recalculate an account

"How much will it cost?" This is a question most frequently raised by bosses in business interviews.

The retail industry is a tough business with gross profit margins that continue to hover between 10% and 20%. Every piece of steel spent must be priced.

Compared with fast-moving consumer goods brands that frequently invest billions of resources in anchors to bring goods, catering is a more regional and dispersed industry, with limited potential customers, and it pays more attention to conversion rate/input-output ratio.

However, for a long time, local businesses have lacked cost-effective marketing channels, and the cost of acquiring customers through the Internet has become increasingly high.

Let’s do a detailed calculation:

If local businesses want to build their own teams for live broadcast, they need at least three costs - labor costs, product discounts, and delivery fees. In the early days, most merchants’ labor costs accounted for 70%, product profits were 30%, and there were no advertising expenses. In the later period, labor costs will decrease and advertising expenses will increase. The "Douyin Merchant Survival Report for the First Half of 2022" shows that among the top 200 best-selling live broadcast rooms, 70% of the viewers come from paid streams.

An owner of a hotpot restaurant in Fujian said that the shelf life of platform traffic has "become shorter" and the launch cycle has accelerated from 6 months to 2 months. As Douyin traffic is diluted faster and faster, sometimes you may have to push it once a month to catch up with new dishes. And "the difficulty is that posting a few random promotions will have no effect at all. You need to submit dozens of posts each time, which adds up to the price."

Take Douyin's streaming tool as an example. The massive local promotion function is more powerful than DOU+. It can stop advertising, expand from 6 to 10 kilometers to 20 kilometers locally, and screen precise people. It is a tool that is more suitable for monetizing commercial traffic. .

But the question is whether local life live broadcasts with strong LBS attributes require traffic 20 kilometers away.

Massive local promotion is one of the streaming tools chosen by live streaming merchants (screenshot of official website)

In this sense, the traffic that is more friendly and stable to local physical merchants is the natural traffic that is already “nearby”.

After all, their business scope is only local, and at least half of the money spent on advertising on content platforms is wasted. They need a local life platform that reaches 3-5 kilometers nearby and directly leads to transactions.

In addition, merchants often need to pay pit fees, product commissions, brand fees, etc. for the live broadcast of the master. The master uses this part of the fee to buy traffic to increase the popularity of the live broadcast. But in the end, the master continues to accumulate attention, and the merchant must pay for each live broadcast. Pay.

Guohai Securities believes that: looking at the platform commission rate alone, Douyin group buying commission is lower than Meituan, but Douyin merchants rely more on local group buying experts to bring goods. The commission rate of the experts is superimposed on the platform commission, and the overall expense rate is higher than that of Meituan. group.

Take meal delivery as an example: Meituan’s commission rate is 3%, Douyin’s is 2.5%, and the master’s commission rate is 3%-8%.

Compared with e-commerce, local stores urgently need lower-cost and more efficient live broadcast customer acquisition channels. At present, most Meituan merchants participate in live broadcasts through "official live broadcasts" or "staff self-broadcasts". There are no advertising costs, so product discounts can be kept to a minimum.

Pandora is a hair salon chain brand in Shanghai. I have done live broadcasts of local life before, and 618 mainly uses Meituan’s official live broadcast room to sell goods.

According to reports, the average customer acquisition cost of Pandora stores is 100-120 yuan. More than 1,000 orders were sold during this live broadcast. Calculated based on the ratio of one-third of new customers, it is equivalent to saving more than 30,000 yuan in new customer acquisition costs. At present, the team has not tried self-broadcasting, and all the saved labor costs and delivery costs have been used for product discounts. "We have not given such a low price in the past three or four years."

3. The future of distributed live broadcast?

As Meituan, Douyin, etc. have entered the local life live broadcasting industry, the value of this new track needs to be re-examined.

“Attracting new customers depends on online, and retaining customers depends on offline.” A catering owner who has been live broadcasting on multiple platforms for three years summed up his business philosophy. Live streaming of local life is a more cost-effective and flexible customer acquisition channel, but the final retention depends on the quality of store service.

Public reports indicate that Ginza Group has upgraded its channel requirements for live broadcasts and currently requires stores to broadcast at least two live broadcasts per week. This means that consumers anywhere in Shandong who open Meituan may see live broadcasts from nearby Ginza supermarkets. The content of the live broadcast may be the ultra-low price of Blue Moon laundry detergent, it may be a tasting of spicy crayfish, or it may be news that Guangdong lychees have been flown to the store.

There will be more and more regional small-scale live broadcasts like this. Consumers go to Taobao to stock up on branded, low-price products, Douyin to buy good products they like based on their interests, and Meituan to find nearby stores for immediate consumption. This difference determines that the main body of Meituan’s live broadcast is physical stores. The platform will not focus on official live broadcasts, there will be no star anchors, and national brands will not be the protagonist.

More and more local businesses have joined Meituan Live (Screenshot of Meituan app)

According to news on the evening of July 11, Sina Technology learned that a fixed entrance to "Meituan Live" appeared in the recommended position on the first screen of the Meituan App. In addition to official live broadcast rooms such as "Shenshou" for food delivery merchants and Meituan Travel Live Broadcast Room, there are also many self-broadcast live broadcast rooms for local merchants.

It can be seen that the ultimate form of Meituan's live broadcast may be: in any region and at any time, nearby stores will spontaneously set up mobile phones to conduct small-scale "distributed" live broadcasts.

This is the future of local life live streaming.

columnist

Daozong Youli, WeChat public account: Daozong Youli (ID: daotmt), everyone is a product manager columnist. Formerly known as Wai Daodao, he is an independent writer and an in-depth observer of the Internet and technology circles.

This article was originally published on Everyone is a Product Manager and may not be reproduced without permission.

The title image is from Unsplash and is licensed under CC0.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

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Work summary: A brief discussion on "Media Integration"

"Integrated media" is to make full use of media carriers to comprehensively integrate different media such as radio, television, newspapers, etc. that have both common ground and complementarity in terms of manpower, content, and publicity to achieve "accommodation of resources and integration of content" , publicity, mutual integration, and shared interests” new media.

The "content + service" model of mobile Internet HE Tuber is another model innovation in the era of integrated media.

Especially for print media websites that missed the mainstream camp in the first 10 years, this is undoubtedly the best opportunity.

Mobile media = content media + relationship media + service media, not just news clients!

Elements of traditional media = content + form

Elements of Internet media = content + form + social interaction

Elements of mobile Internet media: content + form + social + scene

Based on the properties of integrated media, product design generally recommends using the Feeds flow display. The Feeds flow is browsed from top to bottom, and the content is mainly the most mainstream graphics and text in different layouts.

The core content restores news events more vividly in the form of video or live broadcast, with the best readability. For increasingly picky users, when they are in a good network environment, they prefer short videos with high quality and stories.

The video content can be re-edited and pushed to scientific experiments that are closely related to daily life, or interesting and meaningful. Combined with short videos, there is another function that is easier to express emotions and participation than pictures and texts: "live broadcast".

"Live broadcast" can enrich platform content and increase user stickiness. The product can take advantage of local news and entertainment, as well as tourism resources in various places, to plan a series of mobile live broadcast activities, broadcast in the live broadcast section of the platform, and provide users with daily interactive content topics.

The entire process is broadcast live on the mobile Internet, opening up real-time online communication and interaction channels to help netizens understand policies, reflect their demands, participate in policy formulation and social governance, and solve practical problems. Give full play to the characteristics of content + service, closely integrate information with people's livelihood, and become the urgent needs of the people.

Examples of domestic and foreign products focusing on video and live streaming are as follows:

1. Integrated media + localization: create your own content

How does a news client establish a long-term cooperative relationship with the media? The final realization can not only help the transformation of traditional media, but also form the content attractiveness of the product.

From Zaker's background data analysis, we found that 30% of the content shared to Moments through Zaker News is local news. These localized news users are willing to share, which proves that the market itself has value.

It can be seen that the "media integration + localization" approach is in demand and worth doing. Vulgar and entertaining content is more likely to gain users' clicks and dwell time. The user's clicks and dwell time will expand the recommendation volume of the content and eventually occupy a larger proportion of the total content volume. This combination can solve the dual needs of content platforms without core content and traditional media in urgent need of transformation, thus forming an exclusive core competitiveness.

The local area itself has more traditional and excellent media. There are XX Daily and XX Evening News everywhere, as well as various forums and communities. At the same time, China’s four major portals do not have news editing rights. If you open any NetEase news page, you can see under the title that it is reprinted from XX Daily or XX website, so most of its news is reprinted. Then come to If you do local news locally, you can only reprint it.

Moreover, there is a big gap in news update speed between the four major portals and local self-media. Many of them are only displayed on the client one or two days after the WeChat ID is released. Therefore, it will be an urgent need for local governments to build a local news website or news client based on local self-media. So here’s the problem. Compared with local news itself, the advantages of the four major portals are slightly weaker. After all, a product that is strongly content-driven will only be reliable if its content source is reliable!

Having said that, let’s take a look at how the big guys play with local news:

Tencent News: Started in October 2012, there are now 12 regional channels, all 12 channels are Tencent’s main network. In addition to local news, editors are also producing original columns to recommend local life and life discount information to users (domestic mainstream customers) There are now local channels on both terminals, but in Xiao Q’s opinion, only the Tencent News client is the most in-depth).

NetEase News: The earliest one with the widest coverage. Currently there are more than 100 channels, divided according to cities, and more detailed; most of them are local channels that are directly opened to traditional media for direct operation.

Sohu News: It started operations in early 2014, and the content on the client side is synchronized with the web side.

Sina News: The number of active users is relatively small, and there aren’t many bright spots at the moment.

2. How to make integrated media products with experience and design quality

Integrated media + localization = create your own content platform. Design features: clear hierarchy, concise and easy to use, real personality, timely and rapid, situational substitution

1. Home page first screen

Most of the traditional local media news clients have the same content, serious homogeneity of frameworks, lack of personalized and differentiated design, and at the same time, the overall feeling is relatively political and the news tastes too heavy. The section function is a bit dull and lacks its own characteristics. It has neither usability nor memorability for users.

Make reasonable use of the exposure of the first screen, change the proportion of Banner, and boldly use high-definition large pictures to show leadership style, which is more in line with the shooting scenes of party media news pictures (such as meetings and people), and is different from the template layout of other news clients. Let readers get the most critical and factual news content right above the fold.

And combined with clear and large pictures and appropriate white space, it provides a better reading experience.

2. News and services

Identify product positioning, strengthen key entrances based on advantages, highlight the characteristics of integrated media, comprehensively integrate human resources, content, publicity, etc., and maximize the advantages of traditional media and new media; use the attributes of integrated media to create localized Featured news client, realizing products with first-class experience and design quality.

Content with different attributes is displayed in modules, not just pictures + news. Through different levels of differentiation, the complex feeds stream is more readable, frees up tiring reading experience, and gives users a more immersive reading scene.

Featured module 1

Contents such as leaders, large-scale meetings, and new policy interpretations are displayed in an anthropomorphic manner, and the leadership's closeness to the people is highlighted through the characteristic expression of people + news.

The functional module with the characteristics of local media provides an in-depth and simple interpretation of the latest regulations that affect people's daily life, which is close to people's livelihood and resonates;

Featured Module 2

Authoritatively release the most important current affairs news in the province in the first time, including = major current affairs news, leaders' government affairs activities, implementation of the spirit of important meetings, release of major policy information, announcement of important personnel appointments and removals, etc.

Relevant leaders or experts are invited to provide in-depth and simple interpretations of major national policies and the latest regulations in the province that affect people's daily lives.

Describe and interpret the New Deal from a leader's perspective, using introductory wording to encourage readers to read and participate in discussions, making dull policy news more relaxed and enjoyable, and increasing people's likelihood of reading and enthusiasm for participating in discussions;

Featured Module 3

Reports on positive figures who promote the core values of socialism are promoted, a series of assistance activities are displayed, and public charity projects are launched for live broadcast to benefit the people, solve difficulties, and highlight the core competitiveness of localization and service.

3. Live broadcast and interaction

The most important thing about news is objectivity and truth. Speaking with facts, it may be difficult to directly reflect the vitality and vitality. Then, live news replaces traditional text news, restores news events more vividly, maximizes readability, and makes what is happening more timely.

Use live broadcast type news to change the seriousness and stereotype of traditional party media news, use the characteristics of live broadcast Internet celebrities, combine information with reporter figures (specially invited experts), create individual Internet celebrities, and use popular interactive models such as barrages to attract people. Close the distance between leaders and the people, greatly increasing the people's participation in factual discussions.

4. Feeds are integrated into light services

Traditional local news clients will treat localized services as a separate section and present them in a more common single entrance arrangement, which is divorced from the actual scene and combines the content of the partial tool entrance with the news content. It feels like The structure is confusing and the product positioning is unclear.

In order to allow users to obtain information more naturally through service portals, we have integrated localized services with party-citizen interactions to open up real-time online communication and interaction channels to help netizens understand policies, reflect their demands, participate in policy formulation and social governance, and solve practical problems .

The lightweight service entrance on the homepage and the scene-based dynamic operation description allow the block entrance to combine text and icon design and integrate with the white space to make it more integrated. It gives full play to the characteristics of content + service, closely integrates information and people's livelihood, and becomes the common people's first choice. Just need.

Use a section method with stronger information segmentation to give users prompts and carry more information about scenes and information integration.

5. Reading experience and visual design

Use high-quality mixed graphics and text to highlight the sense of news reading and solve the problem of imbalanced proportions of pictures and text and insufficient white space. By using pictures on the left and text on the right, the reading recognition of a single picture and text is enhanced, and the text design distinguishes information levels.

Reasonable white space and layout improve the text reading experience, solve the problem of lack of human touch in traditional news clients, subvert the problem of single template and no memory points in local news clients, make the content rich and express the expression of one's own genes.

6. Operation and promotion

Scenario-based operation + unified brand promotion (refresh, like, share), stimulate the effect of operation and promotion, through Hunan Today, hourly push, startup screen and other modules, the product brand is exposed multiple times and creates a large enough memory point.

3. Summary

Fusion Media is a comprehensive media product based on video, live broadcast, and expanding local services. It can be seen as an attempt to monetize traffic after gathering a large number of users.

This forms an "information-service" model, which on the one hand meets user needs and on the other hand helps third parties stimulate consumer behavior.

Integrated media is an innovative product form, and there is still a long way to go to explore. How to create valuable and high-quality content will always be the core of media-attributed products!

columnist

Xiao Q chats about products, WeChat public account: Xiao Q chats about products, everyone is a product manager columnist. The author of "From Demand to Product: How to Advance as a 0-Year-Old Product Manager", he is good at C-side product experience and B-side product model design.

This article was originally published on Everyone is a Product Manager and may not be reproduced without permission.

The title picture comes from Unsplash, based on the CC0 agreement

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

0 notes

zannatykhatun · 4 months

Text

Everything we know so far about GPT-5

It has been more than half a year since OpenAI released ChatGPT in November 2022. Major AI enthusiasts have actively embraced the powerful capabilities of LLMs, but at the same time there are concerns about a series of security and ethical issues it has caused. With concerns and expectations coexisting, when will OpenAI release the next generation version of GPT-5, and what new breakthroughs will there be? In this issue, we bring you the latest developments about GPT-5, and put forward thoughts and prospects for the AGI behind GPT.

think

We try to put forward more divergent HE Tuber deductions and reflections based on the content of the article, and welcome exchanges.

Slow down and walk slowly, walking slowly creates depth. The powerful generation capabilities of LLMs have basically emerged. Amid concerns about safety and ethical issues, the slowdown of OpenAI has brought a certain catch-up period to the development of domestic large models. We also believe that the application layer is expected to emerge with definitions during this window period. Future application innovations.

Stronger input and memory, more reasonable pricing, higher factual accuracy and multi-modal processing capabilities are the expectations for the next generation of GPT-5 and other large models.

GPT-5 may be a huge shock, but it is also a drop in the ocean in the infinite galaxy.

In 2023, the use of the buzzword "AI" has increased significantly, and major companies are actively flexing their muscles and implementing tools that can instantly and amazingly react to simple text prompts from users. Amid the hustle and bustle, there is an AI chat tool called ChatGPT that is capable of conducting human-like conversations.

The currently free version of ChatGPT is based on OpenAI's GPT-3.5, which is a large language model (LLM) that uses natural language processing (NLP) and machine learning technology. After its release in November 2022, it triggered a wave of discussions about AI's ability to enhance workflows. In the process, it has also raised concerns that technology could take away human jobs — or pose a threat to humanity in the long term.

GPT-3.5 was replaced by GPT-4 in March 2023, which brought a number of improvements to chatbots, including the ability to input images as prompts and support for third-party applications through plugins. However, just a few months after the release of GPT-4, AI enthusiasts began to look forward to the release of the next version of the language model, GPT-5, and had huge expectations for its intelligent upgrade.

1. When will GPT-5 be released?

OpenAI released GPT-3 in June 2020 and launched an updated version in March 2022, which is called "davinci-002" internally. Then came the widely known GPT-3.5, also known as “davinci-003″, with the release of ChatGPT in November 2022, followed by the release of GPT-4 in March 2023.

Based on the trajectory of previous releases, OpenAI may not release GPT-5 in the next few months. This release may be further delayed due to the general sense of panic caused by AI tools like ChatGPT around the world.

GPT-4 has sparked multiple debates about the ethical use of AI and the harm it can cause to humans. Soon after, hundreds of tech leaders, educators, and celebrities, including Elon Musk and Steve Wozniak, signed an open letter calling for a moratorium on training systems “more advanced than GPT-4.”

Since then, OpenAI CEO Sam Altman has claimed at least twice that OpenAI is not working on GPT-5. In June 2023, Altman said at a press conference hosted by the Economic Times in New Delhi, India: "We still have a lot of work to do before we can develop GPT5. It will take a lot of time. We are very far from it." Previously, at an MIT event in April, Altman confirmed that OpenAI "will not be working on GPT-5 for some time." He added: " We are doing other things based on GPT-4, and I think there are various Safety issues need to be addressed.”

2. Stronger and more beneficial

Currently, GPT-4 can only handle requests for up to 8192 tokens, which is roughly equivalent to 6144 words. OpenAI briefly allowed initial testers to run commands with up to 32,768 tokens (approximately 25,000 words or 50 pages of content), which will be widely available in an upcoming release. GPT-4's current query length is twice that supported by the free version of GPT-3.5, and we can expect GPT-5 to support larger inputs.

It's worth noting that these larger queries also come with a corresponding price. While GPT-3.5 is free to use through ChatGPT, GPT-4 is only available to users of the ChatGPT Plus paid tier. Prices start at $20 per month, which might be a deterrent. As computing needs and chatbot proficiency increase, we may also see the price of GPT-5 increase. Currently, people can choose to use Microsoft's Bing AI Chat based on GPT-4, which is also free. However, you will be tied to Microsoft's Edge browser, where an AI chatbot will accompany you as a "co-pilot" throughout your online journey.

3. Less hallucinations

In addition to being better at producing results quickly, GPT-5 is also expected to be better at factual accuracy. In recent months, we have witnessed multiple times in the output of ChatGPT, Bing AI Chat or Google Bard nonsense - often technically called "hallucinations" because these models are built using limited and outdated data sets for training. For example, the free version of ChatGPT, which is based on GPT-3.5, only contains information through June 2021, so it may give inaccurate answers when asked about events after that date.

In comparison, GPT-4's training data set is more extensive, although these data are still only available as of September 2021. OpenAI points out the subtle differences between GPT-4 and GPT-3.5 in everyday conversations. GPT-4 also performs better on many tests, including the Uniform Law Examination (UBE), Law School Admissions Test (LSAT), Advanced Placement Calculus, and more. Furthermore, it surpassed GPT-3.5 in machine learning benchmarks not only in English but also in 23 other languages.

OpenAI claims that GPT-4 suffers from far fewer "hallucinations" and improves performance by 40% over GPT-3.5 in its "internal adversarial factual evaluation." Additionally, GPT-4 is 82% less likely to respond to "sensitive requests" or "prohibited content" such as self-harm or medical inquiries. Despite this, GPT-4 exhibits various biases, but OpenAI says it is improving existing systems to reflect common human values and learn from human input and feedback.

Eliminating GPT-5's erroneous responses will be key to its wider use in the future, especially in critical areas such as medicine and education.

4. Multi-modal capabilities

Little is known about GPT-4 beyond September 2021, but it has recently gained beta ability to connect to the internet through a dedicated web browsing plug-in update. Microsoft Bing AI chat, based on OpenAI's GPT and recently updated to GPT-4, already allows users to get results from the Internet.

While this means getting more up-to-date data, you may receive results from top-ranking, unreliable sites that use illegal SEO tricks to get high rankings. How these AI models can counter this situation and get reliable results quickly remains to be seen. This may also be one of the areas that needs improvement in OpenAI's future models, especially GPT-5.

In addition to web searches, GPT-4 can also use images as input for better context. However, this is currently limited to a research preview and will be rolled out in subsequent upgrades to the model. We can expect future versions, especially GPT-5, to gain greater ability to handle various forms of data, such as audio, video, etc.

Meta recently announced details about its multimodal AI model ImageBind, which can handle six different types of data: text, images, video, audio, depth, and heat maps. It is not difficult to predict that by the time OpenAI releases GPT-5, it will also have made progress in this area, making it more useful in a variety of work areas, not just as a chatbot or AI image generator.

5. Expectations and concerns about general artificial intelligence (AGI)

Artificial General Intelligence (AGI) refers to the ability of machines to understand, learn and apply any other intelligent tasks that humans can do. This means that AGI is capable of learning and decision-making across domains compared to existing specialized AI such as facial recognition or chatbots. The arrival of AGI has generated huge expectations in the technology sector, but it has also raised many concerns.

Part of the anticipation stems from AGI's potential. If machines could perform any job that humans are capable of, this could have a significant positive impact on society, including automating arduous labor, solving complex problems, and perhaps even opening up entirely new areas of innovation.

However, concerns about AGI are equally strong. First, if AI can do anything humans can do, many people's jobs may be replaced by automation, leading to massive unemployment. Furthermore, if AI decision-making becomes more effective than humans, they could potentially replace human roles in many key areas, including government decision-making, healthcare, and the military. This could raise significant social and ethical issues, especially if the AI’s decisions are inconsistent with human values.

The complexity of these issues has fueled considerable debate, including the moral and ethical responsibilities of AI and how we develop appropriate rules to govern this powerful new technology. In the coming years, as AGI technology advances, these questions are likely to become more pressing.

References:

Author: Vela, Yihao, Leo

Source public account: SenseAI (ID: gh_a54fc6d3826c); pay attention to the global AI frontier, enter technology startups, and provide multi-dimensional thinking for the industry.

This article is published with the permission of Everybody is a Product Manager cooperative media@SenseAI. Reprinting without permission is prohibited.

The title picture comes from Unsplash, based on the CC0 agreement

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

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Use design upgrades to drive business transformation! Dismantling the anchor growth system upgrade process

Time flies and everything develops. In order to encourage anchors to continue to provide high-quality content, Baidu Live has ushered in a comprehensive upgrade of the anchor development system.

This upgrade is based on the exploration of shapes and dynamic textures, comprehensively upgrades the design language of the anchor's growth system, and integrates it into the upgraded experience link. Promoting business through a design perspective, we are committed to optimizing every aspect and providing an excellent experience. In this article, we want to share this experience with you and help you understand how you can drive business conversions with design upgrades.

1. Design strategy

The design takes the anchor HE Tuber growth center as the core scene, comprehensively upgrades the visual language of the anchor's growth system, creates a sense of dignity and differentiation, and stimulates the anchor's positive emotional resonance. At the same time, through the completion and optimization of the front, middle and back links, the anchor growth system runs through the entire upgrade link, guiding the anchors to continue to grow and actively transform.

1. How to give positive feedback to anchors

As the core driving force of the live broadcast platform, anchors rely on their own efforts and talents to provide audiences with high-quality live content, winning the respect and admiration of users. We hope to further amplify this sense of honor, allowing anchors to deeply feel their glorious moments and realize their importance and unique value in live broadcasts. By enhancing the noble perception of the anchor's identity, it stimulates the enthusiasm and creativity of the anchor, promotes their continuous growth, and then assists the development of the entire live broadcast platform.

2. Dismantling of visual language

1) Style – Consistency

The visual pillar continues the style and tone of Baidu Live, with light rhythm, overlapping light and shadow, light luxury, and is consistent with the overall live broadcast link style. ‍

2) Body - a sense of exclusivity

During the upgrade process, we focus on creating expressions of dignity so that anchors can gain a unique identity and value experience on the platform. In order to achieve this goal, the crown was chosen as the symbol of the anchor, because the crown represents authority and high rank, echoing the efforts and achievements of the anchor. By combining it with a sense of dignity, we aim to inspire anchors to recognize their own value and consolidate their status and influence in the minds of users.

3) Texture - nobility

The texture is based on the scarcity of materials, and is gradually upgraded from pan-metallic to rare diamonds, reflecting the improvement of nobility and rarity. The difference in texture echoes the different stages of the anchor's growth, making the design language consistent with the anchor's development pace. Through the upgrade of materials and the integration of design, a unified co-construction of visual language is achieved, bringing a unique visual experience to the broadcaster.

4) Dynamic - sense of ritual

The dynamic uses 3D rotation to convey the sense of ritual of wearing the crown, showing details and creating nobility and glory. It brings liveliness and interest, stimulates emotional resonance, presents a three-dimensional sense and light and shadow changes, and highlights the charm of the anchor's growth and platform upgrade. At the same time, it injects movement and vitality to create a unique visual style and brand image.

5) Color - companionship

Based on the simple and lightweight live broadcast style, the differentiated expression through 6 different colors symbolizes the growth path of the anchor from simplicity to richness. Each color carries the anchor's experiences and achievements at different stages, enriching the visual hierarchy and emotional resonance. Let our design language become a witness to the growth of the anchors, giving them more motivation and charm.

6) Language - Transmission

Extend growth to every small detail such as ICONs, labels, nameplates, entrances, etc., and maintain the growth awareness in the link in a consistent dimension.

3. How to bring better visual movement

1) Structural exploration - top

In the exploration of the top space of the anchor center, we start from three directions: scene focus, scene and people, and subject focus. The first two directions are interesting and full of exploration. However, there are always matching differences between relatedness and independent individuals, which is difficult to balance and the cost is high. Therefore, we chose the direction in which the subject focused as the final solution. Clarify the hierarchy by maximizing the presentation of the main body, focus the user's attention, and intuitively express the differences of core elements.

2) Structural exploration - vertical

The vertical space exploration of the anchor center follows a top-down strategy. First, achieve attention grabbing and rapid acquisition of information. Then it was upgraded from a tiled list style to a multiple card style, which is used to arouse interest and carry equity rewards and task incentives. At the same time, horizontal swipe interaction is used to expose the value of equity and stimulate acquisition motivation. Finally, through the task button exposed by the action, the goal is turned into action to improve conversion. This design optimization helps anchors obtain information faster, increase interest and convert it into actual actions.

2. Optimize experience link closed loop

1. Upgrade the boot fault

In order to better enable the anchor growth system to motivate anchors, the experience of the entire anchor upgrade link has been optimized. It is found that there are some disconnections at present. In the entire upgrade link, the anchor does not know what to do in the first, middle and last stages of live broadcast, and how to upgrade faster and get more equity rewards.

To this end, we have improved the upgrade link and provided clearer guidance to allow anchors to clarify the tasks and goals of each stage. In this way, the anchor will conduct live broadcasts more clearly and orderly, and at the same time achieve positive feedback of upgrades and rewards, so as to better carry out the positive cycle of live broadcasts.

2. Before upgrading - find the establishment target

In the scene before the upgrade, pop-up windows have been added to guide and motivate tasks to help anchors figure out what to do next during the live broadcast. In the old link, the anchor lacked a clear goal definition for this live broadcast, and the current upgrade progress and task system were unclear, resulting in unclear direction of progress. Through the optimization of the pre-guided pop-up window and task system construction, it is ensured that the anchor will not lose his way in the initial stage of the upgrade and can clearly understand the tasks and goals of the current stage.

3. Upgrading - clear goal progress

The old link had problems such as single information feedback, lack of emotional transmission, and inconsistent styles. As a result, the live broadcast process could not grasp comprehensive level information in a timely manner. After the upgrade, there was also a lack of emotional feedback, and the joy in the heart did not resonate. In the new link scene, the dual exposure of content information and emotional satisfaction is increased, allowing the anchor to clearly know his current tasks and progress.

In addition, based on the existing level display, upgrade feedback in the live broadcast room has also been added. Through the form of upgrade animation and floating screen notification, the anchor can instantly perceive the improvement of his status, and it is accompanied by the display of rights and interests. Increase the exposure of rights content and stimulate the anchor's emotions and satisfaction. Such optimization measures will allow anchors to be more clear about their status and progress during the upgrade process, while also improving the perceptibility and attractiveness of their rights and interests.

4. After upgrade—Prepare replay target

After the upgrade, the scene comes to the close page. In the old link, the off-broadcast page has the problem that the core data is not intuitive and the screen effect needs to be optimized. At the same time, the anchor center serves as the anchor's "lounge", carrying the role of the anchor's self-care and re-broadcast preparation, and the off-broadcast page also There is a lack of entrance guidance for the anchor center.

In the new link, the content level of the off-air page has been optimized to allow the anchor to quickly know the key benefits on the spot, while optimizing the overall screen effect content, adding emotional encouragement copywriting, and allowing more entrances to be displayed, and A new anchor center entrance is added for guidance, guiding anchors back to the anchor center for review and pre-broadcast preparations. In the anchor center, they can understand the current situation and look forward to goals, and prepare for the next better live broadcast.

3. Finally

Baidu Live has comprehensively upgraded its anchor growth system, aiming to create a sense of dignity, inspire positive emotional resonance, and guide continued growth. Create a differentiated experience by upgrading the visual language of color, form, dynamics and texture. At the same time, penetrate the visual language and optimize the closed loop of experience links, supplement and optimize the before, during and after scenes, add multiple exposures and incentives, provide clear guidance and guidance, eliminate gaps, and ensure orderly advancement.

The above is the upgrade process of Baidu Live Growth System. I hope it will be helpful to everyone and let us grow into a better version of ourselves together.

Author: MEUX

Original title: A new chapter in brilliant live broadcast, Baidu anchor growth system upgrade

Source public account: Baidu MEUX (ID: baidumeux), Baidu Mobile Ecosystem User Experience Design Center, responsible for the full-link experience design of user/commercial products in Baidu mobile ecosystem.

This article is published with the authorization of Renren is a product manager cooperative media@BaiduMEUX. Reprinting without permission is prohibited.

The title picture comes from Unsplash, based on the CC0 agreement

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

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Building Communication Excellence: Revealing Five Precise Communication Techniques to Solve the User Expectation Conundrum

In today's highly competitive market environment, product managers face huge challenges: how to communicate effectively with users, understand and meet their expectations.

This article will explore five precise communication skills to solve the problem of user expectations. These skills can help product managers establish good user relationships and promote the successful development of products.

Mastering the skills of effective communication with users is an important secret to success in advancing as a product manager.

1. Active listening

1. Build trust and relationships with users

1) Maintain good body language and eye HE Tuber contact

When communicating with users, maintaining good body language and eye contact is one of the important factors in building trust and relationships. By looking someone in the eye, we send a signal of respect and attention, making users feel valued.

At the same time, the appropriate use of body language, such as smiling, facial expressions and gestures, can enhance affinity with users.

2) Express empathy and understanding

In active listening, expressing empathy and understanding is critical. By expressing empathy and understanding of how users are feeling, we can make users feel heard and understood, building a stronger relationship of trust.

When collecting requirements from users and users complain about product problems, you can respond: "I completely understand your troubles. The performance of the product has indeed had a negative impact on your experience . "

Such a response expresses resonance and understanding of the user's problem, making the user feel valued and cared for, thus enhancing the effectiveness of communication. This approach is especially common in companies known for their high-end services, such as Apple or the after-sales service of major luxury goods.

2. Deeply understand user needs

1) Ask open questions

To gain a deeper understanding of user needs, we need to ask open-ended questions that give users the opportunity to describe their problems, expectations, and opinions in detail. Open questions not only help us obtain more information, but also stimulate users’ thinking and promote deeper communication.

For example, when you communicate with users, you can ask: "Which aspect of the product do you think needs improvement? Please describe your experience and expectations in detail." Such open-ended questions can help you discover deeper problems with the product .

2) Use in-depth questioning techniques

In addition to asking open-ended questions, you can also use probing techniques to learn more about your users’ needs. Through careful and targeted questioning, we are able to unearth deeper information that helps us better solve users' problems.

When users mention their dissatisfaction with the product. You can further ask: "What problems do you think there are in the current function? Are there any specific scenarios or examples to illustrate?" This will help you to obtain more specific and detailed feedback, help you accurately understand the needs of users, and provide more targeted solutions. plan.

3) Repeat user feedback

To ensure we correctly understand our users’ needs, paraphrasing user feedback is an effective technique. In the process of communicating with users, we can summarize and repeat the key points said by users to ensure that our understanding of their needs is accurate.

2. Clarify communication goals

Set clear communication goals

When communicating with users, it is important to set clear communication goals. This helps us better guide conversations and achieve desired outcomes.

1) Define clear goals and desired results

Before communicating with users, we need to know exactly what we want to achieve and what the desired results are. This can make our communication more targeted and avoid going in an ineffective direction.

For example, you are discussing with users the requirements for a new feature. User request: "We need a better user interface."

As a product manager, a clear expression could be: "We want the user interface to be more intuitive and easier to use, especially in terms of navigation and search functions. This needs to be done by improving the interface layout and providing more accurate and detailed search results."

This way of expression clarifies the desired improvement points, which not only makes it easier for users to understand the direction of optimization, but also provides more specific guidance for the development team.

2) Set measurable indicators

To evaluate the effectiveness and progress of communication, we can set measurable indicators. These metrics can be specific data, volume of user feedback, or specific action results.

By setting metrics, we can better track and evaluate whether our communications are achieving the desired results. For example, common C-side indicators include activity, retention rate, revenue-to-output ratio, etc.

3) Use concise and concise language and avoid vague and ambiguous expressions

When making questions and requests, you should use concise language to make sure your intentions are clear. Avoid using vague and ambiguous expressions, which can avoid misunderstandings or causing users to provide inaccurate information.

To put it simply, you need to be direct with your customers. Sometimes Internet slang sounds high-minded, but customers don’t understand that everything is in vain.

3. Use correct communication methods and tools

1. Master the use of multiple communication methods

In communication, it is very important to choose the appropriate communication method. Choosing the right communication method can get twice the result with half the effort.

1) Face to face communication

For direct, social customers, face-to-face communication is an effective way. This type of communication builds intimacy and trust, making customers feel valued and respected.

Face-to-face communication provides a wealth of nonverbal information, such as facial expressions, gestures, and tone of voice, that can help accurately understand the other person's intentions and emotions.

2) Written communication

For clients who are socially anxious or slightly introverted, written communication is a more suitable method. Through written communication, clients can express ideas and ask questions in the comfort of their own environment, avoiding the stress and tension of face-to-face interactions.

Written communication can also provide clear, detailed information that customers can read carefully and understand. Another advantage of this method is that it can provide detailed and long-term records for reference and review by both parties, leaving a trace.

2. Use communication skills appropriately

1) Clear expression and clear tone

When communicating, use clear and concise language to express your opinions and intentions, and avoid using ambiguous or ambiguous words. At the same time, pay attention to the choice of tone to ensure that accurate emotions and meaning are conveyed.

2) Pay attention to non-verbal communication and tone

In addition to words and language, non-verbal communication also plays an important role. In written communication, using appropriate punctuation and emoticons can help convey emotion and tone.

In face-to-face communication or video calls, pay attention to your posture, expressions, and tone of voice, which can convey more information and emotions.

4. Understand user personality and cultural differences and respond flexibly

1. Master strategies for dealing with different user personalities and cultural differences

When communicating with users, we need to be aware that different people have different personality traits and cultural backgrounds.

1) Flexibly adjust communication styles and methods

Understanding users' preferences and using different communication methods flexibly can improve the effectiveness of communication. Different users have different communication preferences. Some users may prefer a direct and quick communication style, while other users may prefer a gentler and patient communication style.

You need to adjust your communication methods promptly and flexibly to meet user preferences.

2) Learn cross-cultural communication skills

In the context of globalization, we may communicate with users from different cultural backgrounds. It is important to understand the communication styles, values, and etiquette norms of different cultures.

By learning cross-cultural communication skills, we can better understand and respect users of different cultures and avoid misunderstandings and conflicts. This includes understanding the culture's non-verbal expressions, respecting sensitive topics and avoiding language that has the potential to cause misunderstanding.

2. Flexibly use personalized communication to solve the problem of user expectations

Managing user expectations well is a skill that every product manager must learn.

1) Personalized feedback and customized solutions

Every user wants to be treated individually and not lumped together. By providing personalized feedback and customized solutions, we can better meet the specific needs of our users.

We can provide specific solutions to each user's problems and make personalized adjustments based on user feedback. In this way, users will feel valued and cared for, which enhances their trust and satisfaction in us.

2) Understand the diverse needs of different cultural backgrounds

Users from different cultures may have different needs and preferences. When dealing with user expectations conundrums, we need to take these cultural differences into account and provide solutions that fit their cultural context.

For example, when you check into a hotel abroad, in order to meet your cultural background and needs as a Chinese, they provide a welcome letter in Chinese and prepare a hot water kettle and tea leaves in the room to satisfy the tea drinking habits of most Asians.

In addition, the hotel also provides breakfast options adapted to Asian tastes, such as porridge and soy milk. These meticulous measures will double your impression of the hotel and even the tourist destination.

5. Effective use of non-verbal communication

1. Use body language and facial expressions

Nonverbal communication plays a key role in the work of product managers, helping them gain insight into user needs that cannot be expressed in words.

Body language and facial expressions are important components of nonverbal communication, and understanding common expressions can help product managers better understand users’ emotions and needs.

Common body language and expression meanings include:

Standing: May indicate confidence, alertness, or anticipation.

Crossed arms: may indicate defensiveness, resistance, or displeasure.

Hands in pockets: May indicate relaxation, disinterest, or uncertainty.

Moving quickly: may indicate urgency, nervousness, or quick action.

Stomping your feet: may indicate anger, dissatisfaction or impatience.

Common facial microexpressions and expressions have the following meanings:

Raised eyebrows: possible excitement, pleasure or surprise.

Pressed eyebrows: may indicate dissatisfaction, worry or doubt.

Wide eyes: may indicate surprise, surprise, or alarm.

Tight lips: may indicate depression, dissatisfaction or tension.

A slight parting of the lips: may indicate surprise, surprise or shock.

Wrinkles on the nose: may indicate disgust, sneer, or displeasure.

Reddish cheekbones: may indicate shame, embarrassment or nervousness.

2. Learn to interpret non-verbal communication signals

Product managers need to learn to observe and interpret body language signals, which can help them use nonverbal communication more effectively. Here are some common nonverbal signals and how to interpret them:

Observe body language: Pay attention to users’ gestures and postures, which can reflect their emotions and attitudes. For example, clenched fists may indicate nervousness or insecurity, while relaxed postures and natural gestures indicate comfort and confidence.

Understand facial expressions: Watch the user's facial expressions, especially changes in eyebrows, eyes, and lips. A smile usually indicates satisfaction and pleasure, while a frown can mean confusion or dissatisfaction.

Integrated Observation and Interpretation: Combining body language and facial expressions with speech and context for a comprehensive analysis. For example, a user may speak positive words, but their tense body language may hint at their dissatisfaction or concern.

3. Exercise non-verbal communication skills

To improve sensitivity to and interpretation of nonverbal communication, product managers can take the following steps:

1) Observe and learn

Observe the body language and facial expressions of others regularly, including in meetings, social situations, or in everyday life. Pay attention to the different signals and the emotions and meanings they convey.

Read relevant books, take training or online courses to learn more about nonverbal communication. Provide theoretical and practical guidance to help product managers further improve their abilities.

2) Interact with others and adjust yourself

Communicate and interact with different people and observe their reactions and non-verbal expressions. This helps increase understanding of different personalities and cultures and improves interpretation skills.

Review your body language and facial expressions to understand your habits and habits. Being aware of the signals you send can help improve your nonverbal communication.

6. Conclusion

Precise communication skills are an essential core competency for every product manager, and their importance and practical value cannot be underestimated.

By using these five precise communication skills, we can better understand user needs, solve user expectations problems, and improve product success rate and user satisfaction.

The five major communication skills cover active listening, clear communication goals, correct communication methods and tools, adapting to user personality and cultural differences, and effective use of non-verbal communication. Not only do they help us build trust and relationships and gain a deeper understanding of user needs, they also improve the effectiveness and accuracy of communications.

As product managers, we should always maintain a learning mentality and pay attention to the latest developments and trends in communication skills. By cultivating our communication skills, we can better communicate effectively with users, teams and stakeholders to achieve win-win goals.

Therefore, let us actively devote ourselves to the learning and practice of precise communication skills and continuously improve our communication skills.

Only through precise communication can we better reveal and solve user expectations, provide users with excellent product experience, and achieve personal and professional value-added and success.

This article was originally published by @lone行xia on Everyone is a Product Manager. Reprinting without the permission of the author is prohibited.

The title picture comes from Unsplash and is based on the CC0 license.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

Text

"Account number" or "account number", are Internet platforms using it wrong? Some platforms have quickly corrected the

Recently, the topic # Accounts and accounts, many people can’t tell the difference # has been on the hot search, triggering heated discussions among netizens. The author noticed that on different Internet platforms, both expressions "account" and "account number" exist.

To be honest, if it weren't for this hot search, the author would not be able to distinguish between "account" and "account"; which expression is correct between "account number" and "account number"?

According to the seventh edition of "Modern HE Tuber Chinese Dictionary", there is only "account number" but no "account number". "Account number" is explained as the number that the bank assigns to the unit or individual in the account after the unit or individual establishes an economic relationship with the bank. The word "tent" is interpreted as a covering made of cloth or other materials, which has nothing to do with the concept expressed by "account".

It is worth noting that the "Modern Chinese Dictionary" and "Xinhua Dictionary" have explained the word "account" as "the same old account as 'account'", but this only refers to the relationship between "account" and "account" in the past period of time. Internally

consistent, it is now used independently.

Therefore, extending to various Internet platforms, it should also be "login account" rather than "login account". In addition, it is reported that Cao Zhiyun, a member of the Advisory Committee of the National Language Working Committee and a professor at Zhejiang Normal University, said that "account" and "account" should not be used interchangeably, that is, "account number" should not be written as "account number". However, the author found that in many Internet platforms, the usage of the words "account" and "account" are still incorrect, and there are even cases where "account" and "account" are used interchangeably within the same platform.

1. There are quite a few apps that use “account” incorrectly.

First look at WeChat.

In the WeChat settings interface, all account-related options use “account”;

Interestingly:

In the relevant function options in WeChat Wallet, expressions such as "bill" and "account" are used.

Look at QQ again. The wording in QQ is the same as that in WeChat, using “account”;

If you use QQ or WeChat to log in to the game, "account" is also used in the relevant login interface.

In addition, in QQ Space and QQ Mail App, the word "account" is also written as "account"; and in apps frequently used by self-media, such as Subscription Account Assistant and Penguin Account, the word "account" is also expressed as "account";

However, the Tencent News App is different from other Tencent-owned apps in that it uses the word "account"; however, the "cancel account" option at the bottom of the page uses the word "account". However, in the latest version, Tencent News App has changed “account” to “account”;

The latest version of Weibo App has changed "Account" to "Account"

Similar to Weibo, although Weibo uses the word "account" correctly in the settings interface, after the user clicks on the "Account Management" option, the expression "Add Account" appears. However, this problem has been fixed in the latest version of Weibo App.

Douban also made timely changes. At present, the login page and related expressions of the Douban platform have also changed "account" to "account number." ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍

In addition, in many apps, the usage of "account" is "account":

For example, in Starbucks App, just like “account”, “account” is written as “account” in Starbucks App;

In the Zhihu App, all relevant options are expressed in the form of “account”;

In the Toutiao account login interface, use “Account”, but in Douyin App, “Account” is used;

In Baidu App and Baidu Map App owned by Baidu, the word account is also written as "account";

Xiaomi Mall App also uses the expression "account";

iCloud settings interface in iOS

App Store “Account” information‍

Windows system “Account Information” interface‍

Even in iOS systems, Apple App Store and Windows systems, the word account is expressed as "account".

2. It is imperative to standardize the use of words

Chinese characters are a kind of ideographic characters. Therefore, irregular use of words affects the expression and reception of information to a certain extent. Some netizens believe that as long as readers can understand the original meaning, there is no need to correct some "typos".

Perhaps it is true that daily communication between netizens does not need to be so serious, but for an Internet platform facing a large number of users, irregular word use may not only increase the difficulty of users receiving information and lead to ambiguity in understanding, but also lack of seriousness on the platform itself. , and it is also detrimental to the development of Chinese characters and Chinese culture.

Especially for the majority of teenagers who are learning knowledge and culture, the fragmented reading scene on the Internet is already controversial, and a large number of irregular words are more likely to have a negative impact on teenagers' education.

In fact, in addition to "account" and "account number", there are also "login" and "login", "post" and "post", etc. ‍‍‍‍‍‍‍‍‍

For example, some websites or platforms will write "log in" as "land in". In fact, it is not difficult to see from the literal meaning that "land in" means to land from the ocean or river; and "log in" means registration, so The usage of "login account" is wrong. ‍‍‍‍‍‍‍

The use of typos like this is usually not a subjective mistake by the platform. There are more or less historical reasons. For example, people use certain typos more often, and over time they "seem" to be correct. There will be ambiguities in the applications of each platform. ‍‍‍‍‍

Then, there should be a final unified standard for the standardized usage of words on online platforms to avoid sloppy and erroneous word usage on various platforms.

Author: DorAemon

Source public account: Sanyan Pro (ID: sycaijing), providing cutting-edge information on new technology, new consumption, and the new future.

This article is published with the authorization of Renren is a product manager cooperative media anfinance. Reprinting without permission is prohibited.

The title picture comes from Unsplash, based on the CC0 agreement

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

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Based on these principles, let's see what it does:

In order to adapt to different screen sizes, the three-dimensional and complex skeuomorphic design language was abandoned, using the most flexible component “card” as the cornerstone, and tilted towards the visual effect of printed matter.

In order to adapt to different pixel densities, dp is used as the basic size unit.

In order to adapt to different input methods, the significance of "metaphor" as an operation prompt is emphasized.

2. Design Guidelines

Due to differences in values and usage HE Tuber scenarios, different design guides have different structures and focuses. Typical design guidelines can be divided into three broad categories:

Style style guide

Pattern Guide

Content Guidelines

1) Style Style Guide

Style style guide refers to the language patterns of the visual presentation layer and how these elements are combined and used in the interface. Such as color matching, layout, fonts, icon styles, animations, spacing grids, shadows, dark mode, etc.

Styling is a powerful force in making a product stand out.

On the one hand, different styles intuitively express different brand atmospheres and convey brand images. On the other hand, styles permeate every part of the system. They can connect different parts of the system and let users feel the unity between modules.

The basics of the Atlassian Design System guide define usability, colors, icons, illustrations, logos, spaces and fonts.

2) Pattern Guide

Patterns are the tangible building blocks in an interface. Their purpose is to enable users to complete a certain behavior or to motivate users to complete a certain behavior. Their execution, content, interaction, and visual performance may change, but the corresponding behaviors should be relatively stable.

Different positioning makes the division of mode guides obviously different.

Apple HIG corresponds to modes and operating behaviors, including drag and drop, data input, feedback, file management, full-screen display, startup, live viewing app, loading, account management, management notification, modalization, etc., which is a comprehensive summary Various usage behaviors across platforms.

Focusing on the design system of enterprise-level business products - AntDesign divides the modes into feedback, navigation, data entry, data display, data format, copywriting, buttons, and data lists. Provide common solutions to recurring design problems in enterprise products.

3) Content Guide

Usually includes: copywriting tone and grammar, voice, data visualization, illustration library, etc. Some systems place certain parts of your content in style guides.

AntDesign separately standardizes and explains data visualization, motion effects, and graphical content, and provides corresponding tools.

AtlassianDesign explains in detail inclusive language, language and grammar, vocabulary, voice and tone, writing methods, and writing style.

3. Component library and resource toolkit

A component library is a collection of resources containing reusable components and elements and is a very important design asset. The design component library plays an important role in providing consistency, improving efficiency, enhancing maintainability, promoting collaboration, and improving user experience during the design process.

By establishing and using a design component library, design teams can better manage and respond to design needs, improving design quality and work efficiency.

A design resource package refers to a set of design-related resource files and tools that are used to assist designers in design work and project development. It provides designers with a wealth of materials, tools, and specifications to speed up design, maintain consistency, support multi-platform design, and promote team collaboration.

AntDesign and TDesign provide designers with component resource packages of multiple design tools to ensure ease of use. ATLASSIANDesign provides download entrances for color tools, fonts, LOGO libraries, illustration libraries and other resources.

4. How to build a design system

There are already many mature and convenient design systems on the market for use and reference. However, if you want to adapt to your own design goals and business scenarios, you need to customize your own design system.

For example, the design system corresponding to each scenario such as PC, mobile, large screen, toll electronic screen, etc. will be different.

To customize the construction design system, you can refer to the following process:

1. Clarify design goals

Before establishing a design system, the design goals need to be clear. For example, you may want to improve the user experience of your product, reduce design and development time and costs, or unify your product brand image.

Clarifying goals helps determine what elements and resources the design system needs to include and how the success of the design system will be measured.

2. Collect and analyze data

Before establishing a design system, data collection and analysis need to be carried out.

This includes:

Collect and analyze existing design materials, such as brand logos, icons, colors, fonts, layout methods, interaction methods, etc.

Identify key behaviors - Investigate and analyze key user needs and behaviors to determine which user scenarios and usage scenarios the design system needs to support and how to optimize the user experience.

3. Define design principles and guidelines

Design principles and guidelines are one of the core elements of a design system and can guide designers and developers to maintain consistency and high-quality standards during the design and development process.

Design principles are the basic principles of design philosophy and ideas, such as simplicity, consistency, usability, ease of learning, etc.

The following are the design principles of several commonly used design systems for our reference when establishing our own design system.

4. Establish design guidelines and component libraries

A design system typically includes a set of design guidelines and a library of component resources as design assets.

Ant Design is a relatively detailed and comprehensive enterprise-level design system solution. I have sorted out its design guide and component library classification logic, which can be used as a reference for my own guide and component library classification logic.

Ant design guide classification logic:

Ant Design component library classification:

5. Test and optimize the design system

The establishment of a design system is not accomplished overnight. After the design system is established, it needs to be tested and optimized.

This includes:

Test the usability and consistency of the design system in real user scenarios, such as through user surveys, user feedback, etc.

Continuously track and analyze user feedback and usage data to determine the success and optimization direction of the design system.

As business and technology change, the design system is constantly updated and improved.

Establishing a design system is a long and ongoing process that requires constant adjustment and improvement. By following the above steps, you can establish a systematic design system to provide continuous support and guarantee for the long-term development of your product and brand.

5. Inventory of commonly used design systems

domestic:

AntAntDesign

Tencent TDesign

HeadlinesArcoDesign

foreign:

iOS human-computer interaction specification

Material Design

AtlassianDesign

IBM CarbonDesign

Microsoft Flunt Design

This article was originally published by @袁小福 on Everyone is a Product Manager. Reprinting without the permission of the author is prohibited.

The title picture comes from Unsplash and is based on the CC0 license.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

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Changes and construction of design system

In the digital age, design systems have become

an important tool for many companies and organizations to achieve a consistent and sustainable brand image. Design systems not only make the design process more efficient, but also improve design quality and user experience, thereby helping companies stand out in the fierce market competition.

In the field of design, a design system refers HE Tuber to a systematic approach composed of design principles, guidelines, component libraries and other elements, aiming to ensure design consistency across different media and platforms.

The design system not only standardizes the visual aspect, but also includes user interaction, information architecture, content strategy and other aspects. Therefore, establishing a complete design system requires systematic planning and execution.

This article will trace the development of the design system, introduce the steps and best practices for establishing a design system, and share some successful cases and practical suggestions to help us become more comfortable in establishing a design system that suits us.

I. Overview

Alla Khormatova clearly defined the design system in his book "Design System: A Systematic Approach to Digital Product Design":

“A design system is a set of interrelated patterns and shared practices organized to achieve the purpose of a digital product.”

Patterns refer to those important elements in the interface, such as user flow, interaction methods, buttons, text boxes, icons, colors, typography, copywriting, etc.; practice refers to how we create, capture, share and use these patterns, especially Methods to create and use during multi-person collaboration.

A design system is an ever-evolving ecosystem, and an effective design system must be verified through real scenarios. It has been polished through repeated applications to become what it is today. It is not only a set of component libraries, or a set of color versions, or just a design specification guide.

It is the guide for the entire product design experience and the brand atmosphere created, and contains the unique character of the product. Either gentle and showy, or hot and unrestrained, each has its own merits.

The benefits of design systems have long been familiar:

The team's consensus on the design system helps team members have consistent values from macro to micro, thereby making more consistent design decisions.

Unified process modules, interaction rules and component libraries make the design style more coherent and unified, avoid repetitive work within the team, and improve team collaboration efficiency.

Pre-built components tend to have been tested and most use cases and edge cases have been identified, which can make update iterations smoother.

In short, establishing a design system can reduce costs and increase efficiency, reduce the time the team spends on basic work, and release energy to focus more on user experience and product value. Draw less, think more, do less, get more.

2. Major development events

1. The emergence of “patterns”

As early as the 1970s, architect Christopher Alexander wrote in his seminal books " A Pattern Language: Towns, Buildings, Construction " and "The Timeless Way" of Building) proposed that the way environments and buildings convey feelings to us is not limited to subjective emotions, but can also be the result of a specific pattern.

He wrote in the book:

"Each pattern describes a recurring problem in our environment and a core idea about a solution to that problem."

And 253 patterns are described in the book. It can be seen from Alexander's description that a "pattern" is a reproducible and reusable solution to a specific design problem.

2. Apple HIG-Design Guidelines Document

In 1987, Apple released its first color screen computer, and also released its first Human Interface Guide (HIG). The HIG at that time was a thick instruction manual. Even though the computer age was just beginning at this time, the basic principles in this book still apply.

The book says that "the purpose of visual consistency is to build a trustworthy environment for users. Consistency makes it easier for users to use new programs", "cultivating usage habits can allow users to reduce usage costs", etc.

These timeless principles are the "Tao" in design, and they have always guided batches of designers.

3. YUI framework of portal giant Yahoo

Time came to 2006, Yahoo upgraded YahooDesignLibrary to YahooLibrary framework, referred to as "YUI".

Compared with the previous design documents, designers and engineers at this time have designed the graphical interface in a structured manner and made "online" and "offline" specifications in the form of documents.

Compared with previous specification documents, this framework is obviously more flexible and can be updated and synchronized in a more timely manner.

4. Atomic Design

Atomic Design is a front-end design methodology proposed by Brad Frost in 2013. It borrows the concept of atoms from chemistry to decompose interface design elements into smaller components to create scalable, reusable and consistent design system.

Atoms are the most basic building blocks, representing the smallest components that cannot be divided in a design system, such as buttons, text fields, etc. Atoms can be combined into larger "molecules", such as search bars, registration forms, etc.

Multiple molecules can be further combined to form more complex "organisms", such as navigation bars, article lists, etc. Finally, the different organisms come together to form a complete interface.

5. Relying on systematic design system: Apple HIG and Google Material Design

In the era of mobile Internet, Apple and Google have become two very representative giants. Apple's design guidelines are called HIG (Human Interface Guidelines), and Google's design guidelines are called MD (Material Design).

These two guides are regarded as industry bibles and are inescapable for UX design practitioners.

At the Google I/O conference in the summer of 2014, Google released a new design language, Material Design. As a cross-platform and terminal design language, Google applies it to all platforms such as Android, Chrome OS and web pages.

MD design system not only contains complete design guidelines and design principles, but also provides rich design resources and code libraries, which can help designers and developers quickly develop and publish high-quality applications and websites.

The MD design system is highly adaptable and can achieve a consistent user experience on various screen sizes and devices. It has been widely used and recognized in the mobile Internet era.

6. Service-oriented design system

In recent years, framework-based design systems have blossomed everywhere. AntDesign in 2015, AtlassianDesign and CarbonDesign in 2017, TDesign in 2020 and other design systems have emerged in large numbers. The attitude of the design system gradually changed from "learn from me" to "use my resources".

A framed design system will further expand its influence and value outside the organization. It must rely on an open technology platform and turn itself into a UI Library.

The improvement of the R&D framework, the flexible customization of the design system, and the completeness of resource tools have turned the ecological design system into an integrated customized solution.

The development of the design system has experienced an evolution from systematic management to digital design, from pattern-based to user experience, and from user-oriented to data-driven.

These development trends not only reflect the continuous improvement and evolution of the design system, but also provide designers and design teams with more design resources and tools to cope with changing design needs and challenges. The future of the design system will continue to develop in the direction of intelligence, personalization, and sustainability.

3. Composition of design system

According to different business goals and usage scenarios, the composition of the design system will also be different.

The more classic and conventional composition is composed of 3 parts:

Design values and principles

Design Guidelines

Component libraries and toolkits

1. Design principles

1) Design principles and values

Values are beliefs, visions and core ideologies, which are like the North Star that always guides the direction. The design principles formulated based on values and vision are the soul of the design system and a consensus guide and consistent standard for the team to understand what "good design" is.

The values of AntDesign are "nature, certainty, sense of meaning and growth". The design principles disassembled in the design pattern module such as "straightforward" and "timely reflection" closely follow the user's certainty about components; "simplify interaction" , "skillful use of transition", etc., are the manifestation of natural value.

2) What are good design principles?

Good design principles must be practical, relevant, and point-of-view, rather than a pile of empty and flowery words.

Early MDs expressed their expectations at the beginning: they hope to have a unified and harmonious user experience on multiple terminal platforms. "Material is the metaphor", "Bold, graphic, intentional" and "Motion provides meaning" are its design principles.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

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Doubling down on the "old" FREITAG at Xianyu, is it IQ tax or really delicious?

Are you willing to spend two thousand yuan to buy a dirty, stinky, but unique luxury bag? FREITAG, a bag accessories brand from Switzerland, has made fashionistas at home and abroad break their legs in order to buy its bags.

Recently, the owner unexpectedly discovered HE Tuber FREITAG’s social circle on Xianyu. More and more young workers and students who are no longer a niche trend have begun to join the trap, and even become die-hard fans, giving rise to more “F people”.

Amway provides you with a way that doesn’t cost much and allows you to change your back to a different color when you get tired of carrying it: Xianyu. In the five years since I entered the market, I have exchanged seven or eight bags. If I don’t like it, I will hang it on Xianyu and wait for a suitable buyer. Then I will buy a new bag that I like, and I won’t spend too much money. "F-men" Jack told the shop owner that he really likes rare colors such as pure black, letters, industrial green, rose red, etc., and he can accept the increase in price.

Even for some "F people", the older and more traced the FREITAG bag is, the more attractive it is and the more it is worth buying at a premium. The owner who was aroused in curiosity learned from various sources that at the beginning of its establishment, FREITAG sold a unique bag brand concept "environmentally friendly and recyclable". All bags were made of rag truck cloth, and the designer would use them in different bags. Different positions on the fabric are selected for cutting, so the patterns of each bag strap will never conflict, and each color matching of the style will be photographed and recorded to prevent collision of the same style and destroy the uniqueness of the bag itself. The implication is that each bag is a "peerless and unique item".

The series of bag color matching never have to follow the fashionable colors of the season in the fashion circle, but all come from the color matching of trucks running on European highways. It is this distinctive style that FREITAG has attracted followers from around the world. For Jack, before buying, he felt that the brand's "environmental protection" was just a gimmick and an IQ tax. The materials used were not valuable, and could even be said to be recycled. Shouldn't they be sold very cheaply? After buying it, it "smells really good" and I became obsessed with collecting patterns and colors in various colors. It is worth noting that in the past, the scenes where people encountered "F people" were more on the shoulders of gyms, cafes, designers, and Asian people. During this period, after the city walk became popular, young people carried them on their backs. FREITAG is becoming more and more popular and has become a must-have for riding and walking.

How come a niche torn bag made of truck tarpaulin, without a celebrity to carry it, has become an affordable luxury brand that is highly sought after by young people today?

1. How did you become an F disciple?

"Who grows FREITAG because it is environmentally friendly? It must be because it looks good, is practical, and is durable. It doesn't hurt if the tarpaulin is thrown anywhere. It is a tarpaulin, and you can put it on your head to protect yourself from the rain when it rains!"

This is the reason why Xiaoba, a first-generation fan, got into F. Her favorite one is the F14 in milky white and gray. It is a must-have for working people. It not only has expansion capacity, but also has divided inner pockets and external zippers to store commonly used items. In particular, it is not a problem to install a laptop, it will not bend corners, and it is not afraid of getting wet in the rain.

The first FREITAG most people buy is usually a messenger bag. F40 is the smallest size and is suitable for holding tissues and headphones. F41 is the most purchased size by users and is suitable for girls to carry when shopping. F11, F14 and F13 are classic messenger bags. They are similar in shape but slightly different in size. It can accommodate iPads, books, folding umbrellas, etc., which is enough for a day's travel. The straps made of seat belts are also moderately wide.

The F12, which has been discontinued, currently has the highest price premium on platforms such as Xianyu. The price of polka dot stitching and kraft paper colors has doubled.

For Mumu, a post-00s generation, buying FREITAG is mainly for good matching, which may even reduce her desire to buy other bags. “No matter the time or occasion, the only thing I want to carry before going out is FREITAG. It used to be a bag to match clothes, but now No matter what you wear, this bag can be perfectly integrated. What I love most is the capacity. It is not big, but it can be packed. Now when I go out, even if there are many bags next to me, I will only subconsciously follow the eye-catching FREITAG. Messenger bag.”

FREITAG's color matching also has its own "chain of contempt". The color comes from the tarpaulin of an old truck. Color is too easy to buy, so it is nothing unusual. Color, solid color, black and white color or special pattern, F people will take a high look, but because of the attraction Due to the heat, it is difficult to see dark colors. Therefore, the all-black color is a rare color, and the price is very high.

Blue and red were the most popular colors for truck tarpaulins in Europe 5 to 10 years ago. However, in China, these strong and bright colors are a minefield that many young people dare not touch. This year, dopamine wear has begun to be popular among young people. After becoming popular, FREITAG's pure blue and bright red colors, which were rejected by fashionistas in the past, also became popular.

The prevailing essence of both is a kind of emotional dressing, which is a way for young people to pursue emotional value, to awaken positive emotions in response to the pressure of life, and to pursue a sense of self-satisfaction with life. Mumu would like to call FREITAG "the most versatile item for dopamine".

Good looks and good matching are the first steps to get into the trap. For Jack, after entering the trap, he will often pick up his mobile phone to open the mini program or official website, and browse it when he has time. Because the good-looking ones are sold as soon as they are put on the shelves, and the unsold ones are often ugly. I have seen them again and again. Once I meet one I like, my anticipation will be infinitely amplified. I will buy it, "I am just afraid." After I was slow, others bought it. When I encounter a rare color matching of a popular model, I never hesitate and buy it directly. Anyway, sooner or later, I will find the right person in Xianyu."

Shop owners discovered that unlike Louis Vuitton and other luxury bags with limited purchase and other hungry marketing methods, each FREITAG bag has a unique "ID card", which has its own value and scarcity, especially after buying a bag, it happens by chance. When I saw the original appearance of this piece of cloth on the truck on the official website, the fate of his past and present lives was really linked to the user. For F people, although they don’t buy in the early stage of entering the market, they will frequently establish emotional connections with the products, and their loyalty to the brand will continue to increase.

In Xiaohongshu, countless people from the F family joke: “It’s hard to escape the fate of FREITAG. When you meet someone you like, you will write your name on it, and you will have to carry it until you give it to your daughter as a dowry.” “It’s meant to be old-fashioned. It needs to be taken care of with the same care as a luxury bag, a bag can really be used for generations to come.”

Another key point is that the brand's main slogan is "there is charm only when there are traces". For F people, buying FREITAG is like plating walnuts.

A brand new state is good, but it is interesting to use your own unique mark. FREITAG usually has a 3-year warranty, and any damage can be repaired. The hardware can be ordered and replaced for free on the official website. However, in Xiaoba’s view, if there are various scratches, wrinkles, and wear and tear, they will not be repaired specifically. Instead, they will have an industrial texture with traces of time and a dirty style. “It’s like collecting old objects, and the more they become, the more they will be repaired.” Always is better”.

Jack, who likes to collect FREITAG, takes a different approach and believes that his new bags have their own smell, and if they are used second-hand, the smell will basically disappear. As for whether the price comparable to affordable luxury bags is an IQ tax, some followers of F Gate told the shopper that the materials used are indeed not valuable. The expensive part is mainly because the raw materials and processing process will emit a lot of carbon, and they are only made in Switzerland. The labor cost itself is high. However, for loyal F gate believers, if they really like it, there is no IQ tax.

2. Citywalk’s new “social currency”

During this time, F Gate believers were also wondering why there were suddenly more people carrying FREITAG on the streets, just like young people fell in love with Citywalk almost instantly.

City walk, also called city roaming, is a way of traveling casually and experiencing the history and culture of the city. It is also one of the most popular urban sports that emerged on social networks this year. Open Xiaohongshu, and you will find that no matter which city you are in, there are people who are doing their best to walk. Not only are there a large number of City walk routes shared, but there are also dedicated organizers publishing related activities, and many netizens are even looking for "City walk rides" ”, or cycling, or urban cross-country running, or just “street running”.

At this time, FREITAG emerged as a social currency. Due to the extremely prominent characteristics of the circle, it involves various young groups such as the middle class and Asians. At the same time, die-hard fans account for a large proportion. When they see someone carrying FREITAG on the street, their own users will immediately You will smell that the other person has the same taste as your own

which will lead to recognition.

At the same time, they not only discussed the usefulness and beauty of the bag, but also the past and present life of this oil-proof tarpaulin and the owners it had passed through. They were all talking points. The young people who were afraid of society met the beautiful FREITAG on the street, and they also discussed it. You can choose to post it on social platforms and seek exchanges with original players. At the same time, the city walk trend inevitably spreads to the FREITAG fan base, and the first scene that hits the mark is riding. This fits perfectly with Freitag’s “cycling-friendly” brand concept.

The original motivation for the Freitag brothers to found Freitag was based on their daily considerations of cycling, and they wanted a bag that could be used with peace of mind when riding in rainy Zurich. F14 and the discontinued F17 are the most common series in the riding scene. "With Xiaobu and the FREITAG backpack, grabbing a cup of coffee on Julu Road, Changle Road, and Fumin Road has become a must-have street-sweeping look on Xiaohongshu." Jack sighed.

The advantage of Xiaohongshu lies in the superposition of multiple layers of content ecology. There are countless feedbacks on original needs and advocacy of trend methods every day. It can tap potential trends, such as #dopaminewear##Citywalk#, which are consistent with the circle. Through content sharing, Fmen people can build the field value of interesting experiences.

The same trendy experience also occurred in Xianyu, which has the mentality of "exchange purchase" and "content community". Because of its strong social and circle attributes, it triggered new ideas for idle buying and selling by Jack and other F-men people. Offline, from the opening of its first store in Shanghai in 2018 to now, FREITAG has penetrated into fashion strongholds in various domestic cities.

Different from traditional luggage retailers, the offline stores FREITAG chooses to enter are more art galleries, cycling lifestyle brand stores, lifestyle experience centers, art districts, handmade fashion concepts, bookstores, etc. Online and offline, FREITAG will hold various urban history and cultural discussion activities to pay attention to the urban development process, think about the connection and value between individuals and society, and use a positive attitude to build and participate in urban possibilities. These "seed users" "Most of them come from the creative, media, trend and cultural industries.

Within FREITAG, we do not classify consumers based on age, occupation, or consumption level. We use YCU (Young Conscious Urbanites) to describe consumers, that is, conscious young urbanites. In March this year, FREITAG opened its first directly-operated store in

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

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Side or inside? Bilibili’s commercial strategy choice

Recently, Station B announced through an internal email that it has established a trading ecological center, and the company’s COO Li Ni will serve as the concurrent head. The Transaction Ecological Center will merge the e-commerce platform department. The product and operation teams of the original e-commerce division, as well as some teams from the main website’s business center/carrying project team, will also be merged into the transaction ecological center .

At the same time, the company HE Tuber also upgraded the commercial technology department to a commercial technology center, with Su Xian still serving as general manager and reporting to Liu Zhi.

The establishment of these two ecological centers is an important symbol for Bilibili to further strengthen the liquidity of the trading platform, and is also a strategic move to achieve CEO Chen Rui's goal of " achieving breakeven by 2024 ". However, the road ahead of the commercialization department of Station B is still full of unknowns.

1. The choice of content strategy, should we grasp PUGV or follow the trend of Story-Mode?

Founded in 2009, Bilibili was formerly Mikufans founded by co-founder Xu Yi. It attracted two-dimensional users through ACG content based on dramas , and accumulated the earliest batch of platform natives. Subsequently, with the entry of segmented content and new users, the content production of Station B gradually shifted to mainly PUGV (videos produced by professional users), supplemented by a small amount of UGC (videos produced by ordinary users) and OGV (videos produced by institutions). A large amount of PUGV content supports the long-tail traffic of station B.

However, Station B did not choose to follow the path of PUGV to the end and become the leader in the medium and long-term video platform track. Instead, it turned to the "PUGV + OGV" dual content drainage model in 2020, that is, through the two feeding back each other, the formation of The efficient model of "OGV traffic + PUGV retention" uses PUGV to achieve an ecological closed loop of "UP owners create content - content attracts fans - fans encourage UP owners to continue to produce content".

This means that Station B must be ruthless in terms of content resources to create an advantage in site resources and compete with long videos for visual retention.

According to statistics from relevant media: In the past five years, Bilibili has spent money crazily in the fields of games, film, television, animation and other fields. The number of investments in the entertainment media alone has been as high as 96, and the cost of content has also increased five times, from 1.7 billion to 1.7 billion. increased to 8.9 billion ; taking self-produced variety shows as an example, Station B has produced 29 member-exclusive variety shows in the past three years, covering many themes such as music, interviews, talk shows, and UP host reality shows. But the real breakthrough needs to be traced back to 2020's "New Generation of Rap".

Originally, Bilibili’s unique PUGC model could reduce the high cost of content input, but in the process of trying OGV, a large amount of high investment and low conversion rate increased its expenditure cost: the new products brought in at a high price in the OGV format It is difficult for users to retain Bilibili, and they cannot abandon the content they have already invested in. How to establish a deeper community foundation and emotional connection may be the key .

However, after having consumed enough cash reserves, Bilibili seemed to have no time to consider the stable root of the content ecology, and began to seek new content and revenue monetization channels in the form of content- Story-Mode vertical screen video .

Station B Story-Mode mode

At the end of 2021, Station B officially launched Story-Mode, which can be commonly understood as "barrage short video". The content is mostly short and fast information-based videos, so the time and energy cost of a single creation by UP owners has been reduced. Of course, this will also bring about changes in the production methods of UP main content. It may be difficult for UP owners who are used to producing medium and long content to achieve the transformation.

Data shows that in the first quarter of 2023, the average daily video playback volume of Station B reached 4.1 billion times, a year-on-year increase of 37%; among them, the average daily playback volume of Story-Mode vertical screen videos increased by 82% year-on-year.

Bilibili Q1 financial report with pictures

But behind the growth is the erosion of the original medium- and long-length video ecology : low-quality videos with exaggerated titles, cover fraud, and transfers from external sites are very popular at Bilibili, grabbing a large number of clicks, which not only compresses the content exposure of high-quality medium- and long-length videos, but also Reduced user experience.

Therefore, at present, Story-Mode is more like an emergency move taken by Station B at a critical moment. It uses short video logic to improve user stickiness and community activity. However, the long-term development of the content community still needs to be based on high quality. Based on content and strong connection interaction.

After all, compared to short video platforms, the PUGV content production threshold of Bilibili is higher and the content quality is also higher; compared with other medium video platforms, the content of Bilibili is more segmented and the user circle distribution is wider; and Compared with long video platforms, long video platforms such as iQiyi and Mango TV that focus on PGC content do not have the unique PUGV ecosystem of station B. Therefore, the content cost of station B is significantly lower than that of long video platforms.

2. Which e-commerce strategy should be chosen? Deeply cultivate the second dimension or expand all categories?

Station B’s 2023 Q1 financial report data shows that e-commerce business revenue was 510 million yuan, down 15% year-on-year, affected by the decrease in derivatives sales. Derivative sales mainly come from the "membership purchase" business of Bilibili . This is the e-commerce business established by Bilibili in 2017. It specializes in selling ACG related products, such as figures, models, peripherals, performance tickets, etc., and is applied in There is an entrance in the lower right corner.

Screenshot of Bilibili web version membership shopping mall

In 2018, Bilibili launched the function of bringing goods to creators and jointly introduced external links with Taobao. Later, Bilibili launched an online blind box "Magic Reward" for members to purchase goods online. Users can randomly select products through online payment and set up Recycling function.

In the same year, Bilibili also cooperated with Alibaba to launch the "Reward Program" . UP owners can select product tasks and associate them under their own videos. After fans purchase the goods and confirm receipt, the UP owners can obtain profits.

At this point, Bilibili’s e-commerce idea still focuses on providing external links to products with a “just-in-time” cooperative nature . Neither the platform nor the creators are deeply involved in the e-commerce sales process. They are more like providing a channel for both parties to generate income.

At the end of 2021, Station B began to test live e-commerce and prepare to launch the "little yellow car function". In August last year, it launched the "Product Selection Plaza", giving priority to food and beverages, daily necessities for home, personal care and home cleaning, Digital home appliances, beauty and skin care products, fashionable clothing and other products.

From the perspective of product promotion categories, Bilibili’s layout for live streaming is still trying to differentiate and complement its self-operated “membership shopping” . At the same time, in terms of the delivery model, we choose an "open-loop" approach that is different from Douyin and Xiaohongshu, that is, through cooperation with e-commerce platforms such as Taobao and JD.com to expand the product library.

On the one hand, this lightweight approach can effectively save the cost of goods and help Station B focus on content production and output. But on the other hand, Bilibili lacks a professional supply chain system, and its warehousing and logistics links are relatively weak. As a result, it has no bargaining power on goods, and it is difficult to improve the user's shopping experience through platform jumps through external links.

Overall, the development of Bilibili's live broadcast e-commerce is in a roundabout way. It may be hoped that the "e-commerce division" will be renamed as the "membership purchase division" and given the status of a first-level department for e-commerce related businesses. It can repair the loopholes in its past layout of the platform's e-commerce ecology, while focusing on meeting the needs of the ACG user group.

The strong two-dimensional gene makes the sales of two-dimensional attribute products of Station B stand out. Therefore, compared with full-category e-commerce, it is difficult to achieve explosive growth. It may be a better choice for Station B to focus on the advantageous categories and gradually expand.

3. Choosing an advertising strategy, should we focus on brand advertising or performance advertising?

Currently, for Bilibili, Story-Mode can not only increase content supply, but also expand advertising monetization channels.

At present, the advertising forms of Bilibili include brand advertising, performance advertising and commercial advertising . The first one is the income brought by the brand advertising in cooperation with Bilibili, which is calculated based on the number of ad views and display time; the last one is the revenue from the cooperation with UP. Income from cooperative video content: The UP owner’s business orders can be divided into customized orders that respect creativity and show the brand’s tone, and implanted orders that have high distribution efficiency and are fast for the UP owner to receive orders.

Station B, which is famous for its UP main creative, is an excellent place for brand advertising . Multiple successful cases have proven that explaining the advertising theme through the UP owner's creative video is an effective way to build a brand and consumer mentality. For example, "Tom and Jerry", a collaboration between UP owner "Miu Cake Cheng Jing Archives" and the brand Haowang Water, continues the style of animal blockbusters, designing a plot of "little hamsters stealing food", and integrating Haowang Water products into the plot. Become a member of the props, form an attribute association with the brand, and gain more than 13 million views on Station B.

Screenshot of the 149th issue's must-see hot list - "Tom and Jerry" is on the list

But now, these two types of advertising forms are more or less facing growth bottlenecks for Bilibili : On the one hand, investment in brand advertising has been reduced overall. Relevant surveys show that advertisers have already achieved good results in performance advertising in 2022. According to performance, the trend of shifting from brand advertising platforms to transactional conversion advertising will continue; on the other hand, the ecology of medium and long videos based on Bilibili has resulted in higher commercial order quotations than other platforms, and Bilibili’s self-built The Huahuo system did not provide effective help for the UP master to receive orders.

In addition, data from the Huachuang Securities Research Report show that the growth rate of the Internet advertising industry in 2022 will be the lowest in the past five years, plummeting to less than 10%. At the same time, short videos and live broadcasts are grabbing the limited attention of Chinese people.

In this context, performance advertising has clearly become a new engine for Bilibili’s business growth: Bilibili’s performance advertising includes traditional feed advertising and Story-Mode . According to the unaudited financial report for the fourth quarter and full year of 2022, Story-Mode vertical The new advertising scenarios and effect conversion components brought by screen videos have driven effect advertising revenue to increase by more than 50% year-on-year; in the second and third quarters of 2022, the average daily play volume of vertical screen videos has increased by more than 400% year-on-year, and advertising interaction The rate is five times that of horizontal advertising.

The high return rate and conversion rate of Story-Mode vertical video can be intuitively felt through data alone. But when data replaces taste and transitions to conversion-oriented advertising, will it impact the unique characteristics of Bilibili and dilute the community culture?

At present, performance advertising has temporarily maintained coordination with the community culture of Bilibili. Most performance advertising can be integrated into the content ecology of Bilibili and become a relatively harmonious part of it. But the prerequisite for harmony is volume. Compared with other content platforms, the amount of advertising investment is small, growth is slow, and the post-investment value is not clearly explained. These are the endgames that Station B needs to resolve.

4. Conclusion

From niche communities to popular content platforms, Bilibili has achieved significant success in many strategic transformations in the past, and its achievements in brand building and commercialization are also obvious to all. The former has created many classic service company strategies including "Hou Lang", and the latter's rapid growth can be seen from the advertising revenue growth rate in the financial report.

However, with peak traffic and competition among peers, Site B is facing increasing pressure on the road to commercialization. There are many reasons behind it, but the core reason is that the strategic thinking is not clear enough and the strategy is not firm enough. How to find Bilibili’s unique and rapid growth path, a path to great realization that balances business and experience, is a big question, a difficult problem, and a fate-deciding question before senior management.

Is there a solution to this problem at Station B? The industry collectively looks forward to the decision-making answers from their commercialization teams.

Author: TOP Jun

Source public account: TopMarketing (ID: TMarketing), playing Marketing, Top is a belief - TopMarketing.

This article is published with the authorization of @Topjun, a media partner of Renren Product Manager. Reprinting without permission is prohibited.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

Text

In other words, third-party communication software (such as WeChat) can also achieve this function as long as it is adapted.

I strongly recommend that all major apps quickly adapt to this feature. Shichao still remembers that afternoon, opening the picture Heifang sent me in HE Tuber front of my mother. . .

4. Widgets support interaction

Personally, I am willing to upgrade to iOS17 with this feature alone.

Because the widget supports interaction, I can complete to-do items, check song rankings, and turn on and off the smart home on the desktop.

It may sound like a “small change”, but it can improve the overall experience of the iPhone software ecosystem.

Previously, desktop widgets were in an embarrassing state of being able to only obtain information, and their capabilities were greatly limited. Many developers were unwilling to make widgets.

For example, a developer said that he has never made a widget because it does not support interaction.

Now as widgets support interaction and more and more third-party developers begin to adapt, the ecological limit of widgets will increase.

Perhaps soon, iPhone users will be able to play Chrome Dinosaur Parkour on the desktop without having to open apps one by one, water the manor at any time, and sign in with one click.

5. The phone number is updated

iPhone users can now customize their appearance when making and receiving phone calls, FaceTime calls, and AirDrop.

For example, if I set my colleague to be a dinosaur, the background color and font size can be set. So when he called, a green dinosaur jumped out.

According to official sources, we can also set our own image on other people’s phones.

Just imagine, when someone calls you, your carefully designed business card appears on the screen. Isn't this super cool?

However, for some unknown reason, Shichao and his colleagues failed to test it successfully. Anyone who has tried it can tell me in the comment area.

By the way, do you guys need to use FaceTime?

My colleague Dandan often uses FaceTime with his wife. After recently upgrading to iOS17, he found a new feature that is very useful, which is "video message" .

When FaceTime is not dialed, Dandan can leave some loving words to his wife.

My wife can see it when she's free, so she doesn't have to call back to ask.

6. Information is also updated

Now the Message App supports real-time sharing of everyone's location. You can set the duration of sharing, and your location will always be stored in the chat box, making it easier for the other party to confirm your location at any time.

In addition, messages also support converting audio to text. When replying to a message from the other party, just swipe right.

Seeing this, you might say, who in China still uses messaging to chat? Isn’t it just a verification code receiver?

Hey, that's true, but I want to tell you that this "receiver" has been upgraded.

iOS 17 now supports automatic deletion of verification codes after use, and the SMS list is finally no longer clogged with verification codes that are only valid for a few minutes.

7. Screen distance prompts

Surprise check, how far away are you from your phone screen right now?

For those of you who have trouble sticking your face to the screen, please remember to turn on "Screen Distance" after upgrading to iOS17.

This way it will forcefully remind you when you are less than an arm's length away from your iPhone. If you don’t hold your phone at a suitable distance, you won’t be able to perform other operations.

To be honest, I thought this feature was very good, but I only lasted a day and then turned it off because it was triggered too many times.

Don’t follow me, especially if you have children at home, I really recommend turning on this function.

Shichao now regrets his short-sightedness and wears glasses all day long, which makes his appearance surpassed by Yanzu's.

8. Elderly machine mode

In fact, it's called "Assisted Access", but when Shichao turned on this mode for the first time, he thought it looked like a senior citizen machine.

In this mode, apps not only enlarge the UI, they also support "functional refinement" to make it easier for you to get started.

For example, you can set the camera to only have the "photo" function, without video and selfie functions ;

You can also set the message to only have the "keyboard" function, without the emoji function.

You can also set the number of calls you can make and receive to only certain contacts to prevent the elderly from dialing the wrong number or encountering telecommunications fraud.

After experiencing it, Shichao felt that this thing really took care of the elderly and users with cognitive disabilities.

Although many apps already have accessibility modes, most of them simply enlarge the fonts. Each one makes its own version, and there is no unified standard.

I hope third-party apps can adapt to this "assisted access" mode.

Smartphones are getting more powerful and complex, but some people don't need them.

Speaking of accessibility, iOS 17 also adds a "real-time voice" . After opening it, press the side button three times to enter text and have the iPhone read it out, and you can also set some common phrases.

This greatly facilitates people with communication difficulties to use in daily travel.

9. Update suggestions

The above are the new features of iOS 17 that Shichao thinks are good.

Whether it is standby mode that makes it easier to obtain information, NameDrop that makes exchanging information, sending photos, and simulcast sharing more convenient, or widgets that support interaction, early warning of sensitive content, screen distance prompts, and FaceTime and messages Various creative functions.

Shichao believes that they can all improve the iPhone experience.

And that's not all.

On iOS17, the Safari browser's private browsing mode supports locking; if you have AirPods Pro 2, using adaptive audio, it can also customize noise control according to your environment; when you zoom in on a photo, it will automatically display "crop" Function.

If you are willing to try something new, you might as well try the iOS17 public beta now. Shichao has already recommended colleagues to update.

Of course, the current test system will inevitably have some problems such as bugs, poor battery life, and overheating.

Therefore, if you want stability, it is recommended to wait until the official version before upgrading.

Pictures and data sources : Shichao Mobile

Author: Hedgehog, Editor: Mianxian

Source public account: Bad review (ID: chaping321), Debug the World.

This article is published with the authorization of Renren is a product manager cooperative media@bad review. Reprinting without permission is prohibited.

The title image is from Unsplash and is licensed under CC0.

The opinions in this article only represent the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

Text

The iOS17 public beta is finally here, and I decided to let all my colleagues upgrade.

In the early morning of the 13th, Apple finally released the first public beta version of iOS17 HE Tuber which means that ordinary users can experience iOS17 in advance after applying for qualifications.

You can use Safari to visit https://beta.apple.com/ to apply for qualifications.

If you are willing to try something new, you may wish to experience a public beta version with Shichao first to see what new features iOS17 has that are worth upgrading before making a decision.

1. Standby

The first thing I want to talk about is the "standby" that everyone is looking forward to.

When the iPhone is placed horizontally while charging, it will enter a mode similar to a bedside clock.

There are three views in standby: selected photos, widgets, and clock.

Among them, the "Clock" view has a variety of themes to choose from, and in the "Widgets" view, you can also mix and match components as needed.

I think this feature is more suitable for the iPhone 14 Pro (Max) series. After turning on their unique "all-weather display", we can see the latest information at any time.

In addition, standby also supports display of "real-time activities".

For example, during countdown, there is a timer icon on the screen. Clicking it will display the countdown in full screen.

You may be worried that you will miss notifications in "standby" mode. On the contrary, standby can not only push notifications, but also serve as oversized reminders.

This is an adapted countdown notification, and it works well.

This is a notification for third-party software.

So look at it this way, none of the information you can get on the lock screen (widgets, time, notifications, implementation activities) will be lost in standby mode.

All it does is present it differently.

This method is not only more beautiful, but also allows you to obtain information more conveniently according to actual needs.

Although third-party clock software also has a similar "bedside clock" function, standby is a system-level function after all. It does not require automation and shortcut commands, and it will be clearer when receiving App notifications.

2. Name Drop

Apple’s motion effects have always been recognized as silky smooth. I still vividly remember the stunning debut of Smart Island last year.

This year, when using NameDrop, I was conquered by its animation effects. . .

On TikTok, some videos that just show the NameDrop animation can get tens of thousands or hundreds of thousands of likes from netizens.

NameDrop allows two iPhones to quickly exchange contact information when their tops are close together.

The moment the mobile phones slowly faced each other, it felt like the soul of the mobile phone had been captured, something was exchanged, and finally it bounced back quickly with a "Boom!"

In addition, not only contact information, NameDrop also supports sharing Safari tabs, files, and photos.

This is a great savior for uploading photos offline.

Shichao still remembers the way he would search through a bunch of iPhone lists every time he AirDroped a friend.

But now I just need to choose a good picture and touch it with the person.

3. Sensitive content warning

Now, if you use AirDrop or text messages to send photos, you will receive a friendly reminder from Apple.

He will assume that you are posting naked photos of yourself, so he will remind you, "You are not wrong, but these photos and videos may be used to hurt you."

If you insist on sending, it will also say "This is your choice, please make sure you feel safe".

Of course, if you are the recipient and are airdropped to some sensitive photos or videos, iOS17 will also pre-blur the photos, and you can choose whether to view them.

Oh, I would like to call this function an anti-hot eye device. We are no longer afraid of being attacked by sexy pictures in public places.

Some friends may be worried about how Apple distinguishes these fruit photos. In fact, this algorithm is built into the local device, so you don’t need to worry.

Besides, Apple’s efforts in protecting user privacy are obvious to all around the world. No matter how many people dissatisfy Apple, they still agree with it. . .

In addition, as far as I know, ordinary developers can also use this detection technology.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

Text

For high conversion and win-win results, landing page design needs to do this!

Whether the marketing effect is good or not, the landing page is a key part.

In advertising, creativity reaches users and introduces potential customers to HE Tuber the landing page. Whether the user's interest is ultimately stimulated and users can convert depends on the landing page. Therefore, t is crucial to improve the CVR efficiency of landing pages.

Properly designed landing pages and correctly responding to needs are the most efficient way of communication between advertisers and users. How to design a landing page and how to improve the conversion rate of the landing page through optimization?

This problem starts from the conversion logic of the landing page.

1. Landing page conversion logic

Different industries have different focuses on landing pages, but landing pages with high conversion rates have something in common. If the design and optimization of landing pages can be based on the essence of the landing page, the ideas will become clearer.

The page conversion logic is divided into four directions: stimulating interest, efficient browsing, increasing the frequency of trust intervention and guiding conversion. Understanding the conversion logic of the landing page is the basis for a good page.

The following will explain in detail how to achieve the above four conversion goals through page layout and content based on the conversion logic of the landing page.

2. Stimulate interest

Users enter the landing page through advertisement display in order to satisfy the core appeal. Therefore, the creative-landing page is a complete process. They need to maintain a strong correlation and ensure that they are meaningful, so that users can become interested and stay on the page. .

Advertisers should build a complete framework based on user demands. The selling points in the creativity are mapped one-to-one on the landing page.

In addition, the landing page needs to maintain a good visual experience and use pictures, text, videos, etc. to present information content in an all-round way. The selling point information is highlighted and presented with eye-catching copy in a prominent position on the header image to attract attention.

3. Efficient browsing

Whether the layout of the landing page is reasonable or not directly affects whether the user can finish reading it successfully.

Advertisers need to consider the time and status of users' reading, and reasonably set the section logic and content quantity so that users can read without being nervous or anxious.

The landing page framework is mainly divided into three parts: the home page, the middle page, and the last page.

The homepage highlights business and brand advantages and gives users confidence.

The middle page introduces specific business content, explains solutions to user needs, and strengthens user confidence.

The last page once again emphasizes its own strength, resonates with users, and promotes conversion.

In landing page design, the core goal is to present key content in detail and meet user needs. Avoid lengthy page content and output it at a moderate length. It is recommended that the number of landing page screens be controlled within 5 screens, with 3 screens being the best length.

4. Increase the frequency of trust intervention

Only a product that users can fully trust can establish a good relationship with users. The following two points are common ways to enhance users' sense of trust:

The first is to highlight the effect of use. When people imagine that they are about to receive a reward, dopamine secretion will increase rapidly. This is the "expectation effect".

Therefore, if you want users to convert, you can use real scenes and pictures of real people to let them imagine the effects of using the product or service.

The second is to create social identity. When people are uncertain, they will follow the crowd to make decisions. Therefore, in the landing page, you can insert word-of-mouth and user evaluation modules to take over this part. Showing sales volume, return rate, and service coverage can enhance user confidence.

In addition, authoritative endorsements can also be inserted into the landing page, with third-party organizations affirming corporate services or products to create a stronger sense of professionalism and authenticity.

5. Guide transformation

The ultimate purpose of the landing page is to guide users to complete interactive conversion behaviors on the page and leave clues. Therefore the conversion component is crucial.

It is recommended that advertisers use a variety of conversion components, interspersed between content modules, to capture user psychology and directly achieve conversion.

Here are some tips to help improve conversion rates: reduce user operations (simplify form steps), reduce user thinking (add pop-up windows/suspended buttons), and reduce operational errors (add retention settings).

In addition, in the final decision-making stage of users, if there are further preferential incentives, it can effectively guide users to retain funds or even place orders. It is recommended to show users time-sensitive preferential activities.

The above are some tips on landing page design, I hope it will be helpful to you.

This article was originally published by @DUxiaozhi on Everyone is a Product Manager. Reprinting without the author’s permission is prohibited.

The title picture comes from Unsplash and is based on the CC0 license.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

Text

For high conversion and win-win results, landing page design needs to do this!

Whether the marketing effect is good or not, the landing page is a key part.

In advertising, creativity reaches users and introduces potential customers to the landing page. Whether the user's interest is ultimately stimulated and users can convert depends on the landing page. Therefore, it is crucial to improve the CVR efficiency of landing pages.

optimization?

This problem starts from the conversion logic of the landing page.

1. Landing page conversion logic

The following will explain in detail how to achieve the above four conversion goals through page layout and content based on the conversion logic of the landing page.

2. Stimulate interest

Advertisers should build a complete framework based on user demands. The selling points in the creativity are mapped one-to-one on the landing page.

3. Efficient browsing

Whether the layout of the landing page is reasonable or not directly affects whether the user can finish reading it successfully.

Advertisers need to consider the time and status of users' reading, and reasonably set the section logic and content quantity so that users can read without being nervous or anxious.

The landing page framework is mainly divided into three parts: the home page, the middle page, and the last page.

The homepage highlights business and brand advantages and gives users confidence.

The middle page introduces specific business content, explains solutions to user needs, and strengthens user confidence.

The last page once again emphasizes its own strength, resonates with users, and promotes conversion.

4. Increase the frequency of trust intervention

Only a product that users can fully trust can establish a good relationship with users. The following two points are common ways to enhance users' sense of trust:

The first is to highlight the effect of use. When people imagine that they are about to receive a reward, dopamine secretion will increase rapidly. This is the "expectation effect".

Therefore, if you want users to convert, you can use real scenes and pictures of real people to let them imagine the effects of using the product or service.

5. Guide transformation

The ultimate purpose of the landing page is to guide users to complete interactive conversion behaviors on the page and leave clues. Therefore the conversion component is crucial.

It is recommended that advertisers use a variety of conversion components, interspersed between content modules, to capture user psychology and directly achieve conversion.

The above are some tips on landing page design, I hope it will be helpful to you.

This article was originally published by @DUxiaozhi on Everyone is a Product Manager. Reprinting without the author’s permission is prohibited.

The title picture comes from Unsplash and is based on the CC0 license.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

0 notes

zannatykhatun · 4 months

Text

Bard welcomes a big update: finally supports Chinese!

With both ChatGPT and Claude ushering in major updates, Bard, owned by Google, is finally not far behind and has released a new version. However, compared to ChatGPT’s artifact Code interpreter, Bard’s updates further improve Bard’s user experience.

However, for Chinese users, this update is of great significance: because Bard finally adds support for Chinese this time.

1. 40 new languages added, Chinese conversation is stress-free

Bard has added more than 40 new HE Tuber languages this time, including Chinese, Arabic, German, Hindi and Spanish.

The Silicon Star man immediately chatted with Bard. Of course Bard answered some common questions fluently. Take a "Chinese Level 10" question and test it to see if it understands the breadth and depth of Chinese:

Not a bad answer.

But when the Silicon Stars asked it to write a seven-character quatrain, Bard overturned:

2. More new experiences

In addition, Bard also adds voice support. The new version of Bard adds a small loudspeaker icon. Click it and you can hear Bard read out the answer. This is especially useful for users who want to hear the correct pronunciation of a word or listen to a poem or script. This feature now supports more than 40 languages, and Chinese is also supported.

Additionally, users can easily adjust Bard's answers. Users can now change the tone and style of Bard's answers to five different options: simple, long, short, professional or casual. For example, if you think Bard's answer is too long, you can use the drop-down menu to shorten it. Currently this feature only supports English.

At the I/O conference, Google announced that it would bring the functionality of Google Lens to Bard. This update implements the integration of Google Lens. Users can now upload images with prompts, and Bard will analyze the image content and information to provide help. This feature is also currently only available in English.

Source: Twitter

In addition, this Bard has also made some adjustments at the product level.

Pin and rename conversations: Options to pin, rename, and select recent conversations are now available in the sidebar, making it easier for users to revisit these prompts later.

Export code to more places: In addition to Google Colab, users are also allowed to export Python code to Replit.

Share replies with friends: Shareable links allow users to share ideas and creations with others.

3. What is the strength of the Palm 2 behind Bard?

Google's Bard is trained based on its own PaLM 2 model.

The first generation PaLM is a large language model announced by Google in April 2022. It uses 540 billion parameters for training, which is about three times that of GPT-3. The new version of PaLM 2 has been further improved and improved on PaLM, with multi-language, reasoning and coding functions.

PaLM 2 has more training in multilingual texts, covering more than 100 languages, and has a remarkable ability to understand, generate and translate nuanced texts including idioms, poetry and riddles, and also passes "Mastery" Level advanced language proficiency test.

In terms of reasoning, PaLM 2's data set includes scientific papers and web pages with mathematical expressions, and it has strong logic, common sense reasoning and mathematical abilities.

At the same time, PaLM2 is pre-trained on a large number of public source code data sets, and its coding ability is stronger. In addition to Python and JavaScript, it also includes generating specialized code in Prolog, Fortran and Verilog.

It is worth noting that PaLM 2 has been developed in different versions, which can be targeted at different customers and deployed in different enterprise environments.

Currently, PaLM 2 has four specifications, ranging from small to large: Gecko, Otter, Bison and Unicorn. Among them, the smallest Gecko can run on a mobile phone and can process approximately 20 Tokens per second, which is about 16 or 17 word. In other words, developers do not need to spend a lot of time and resources to create and adjust PaLM 2, but can directly use it and deploy it.

However, in terms of Bard's current performance, it is always at least one step behind ChatGPT. ChatGPT's Code Interpreter plug-in is finally fully online. Many people say that Code Interpreter is GPT 4.5 wearing a plug-in mask. This Bard update, in addition to In addition to the support for Chinese that makes Chinese users excited, there are not many other surprises.

When will Bard be able to use his bigger moves?

Author: VickyXiao, Juny; Editor: VickyXiao

Original title: Bard welcomes a big update: finally supports Chinese! Go and "tease" it

Source public account: Silicon Star (ID: guixingren123), from technology to culture, from depth to jokes, Silicon Star will tell you everything about Silicon Valley.

This article is published with the authorization of Product Manager cooperative media @PINWAN. Reprinting without permission is prohibited.

The title image is from Unsplash and is licensed under CC0.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun · 4 months

Text

"Account number" or "account number", are Internet platforms using it wrong? Some platforms have quickly corrected the

consistent, it is now used independently.

1. There are quite a few apps that use “account” incorrectly.

First look at WeChat.

In the WeChat settings interface, all account-related options use “account”;

Interestingly:

In the relevant function options in WeChat Wallet, expressions such as "bill" and "account" are used.

Look at QQ again. The wording in QQ is the same as that in WeChat, using “account”;

If you use QQ or WeChat to log in to the game, "account" is also used in the relevant login interface.

The latest version of Weibo App has changed "Account" to "Account"

Douban also made timely changes. At present, the login page and related expressions of the Douban platform have also changed

"account" to "account number." ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍

In addition, in many apps, the usage of "account" is "account":

For example, in Starbucks App, just like “account”, “account” is written as “account” in Starbucks App;

In the Zhihu App, all relevant options are expressed in the form of “account”;

In the Toutiao account login interface, use “Account”, but in Douyin App, “Account” is used;

In Baidu App and Baidu Map App owned by Baidu, the word account is also written as "account";

Xiaomi Mall App also uses the expression "account";

iCloud settings interface in iOS

App Store “Account” information‍

Windows system “Account Information” interface‍

Even in iOS systems, Apple App Store and Windows systems, the word account is expressed as "account".

2. It is imperative to standardize the use of words

Especially for the majority of teenagers who are learning knowledge and culture, the fragmented reading scene on the Internet is inherently controversial, and a large number of irregular words are more likely to have a negative impact on teenagers' education.

In fact, in addition to "account" and "account number", there are also "login" and "login", "post" and "post", etc. ‍‍‍‍‍‍‍‍‍

Then, there should be a final unified standard for the standardized usage of words on online platforms to avoid sloppy and erroneous word usage on various platforms.

Author: DorAemon

Source public account: Sanyan Pro (ID: sycaijing), providing cutting-edge information on new technology, new consumption, and the new future.

This article is published with the authorization of Renren is a product manager cooperative media. Reprinting without permission is prohibited.

The title picture comes from Unsplash, based on the CC0 agreement

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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