Ensemble

Maxwell Boko and Mmuso Potsane for Mmusomaxwell

Spring/Summer 2021

Mmusomaxwell is a ready-to-wear womenswear fashion brand based in Johannesburg, South Africa, founded in 2016 by Maxwell Boko and Mmuso Potsane. Boko and Potsane met as contestants on the TV show The Intern, run by designer David Tlale, where they competed to present at South Africa Fashion week. Mmusomaxwell are known for their tailored, minimalist designs, aimed at cosmopolitan working women.

This ensemble is from the Imbokodo collection, released for Spring/Summer 2021. Through this collection Boko and Potsane wanted to critique notions of a woman’s place in society, especially in traditional African cultures. The collection featured 27 pieces in a mixture of bold shapes and colours (mainly yellow, blue, red and black). Many of the designs drew on elements of a man’s suit, with the designers exploring power dressing, and the power suit, as a tool for female empowerment.

Victoria & Albert (Accession number: T.118:1,2-2021)

@mmusomaxwell ‘LAPENG - HOME SS23’ Look 8 - Wool shirt dress with matching tailored pants. PH - @tatendachidora PH Assistant - @melmbawu Model - @conniemore_official MU - @bassie_makeupartist Pre-order SS23: Last showroom day on Monday, 3rd of October 2022, 10am to 6pm, at @thewoolmarkcompany office, 4th floor, 3 rue du Quatre Septembre, 75002 Paris, France By appointment only. Contact [email protected] #mmusomaxwell #showroom #parisfashionweek #woolmarkprize https://www.instagram.com/p/CjOwu2QDH4K/?igshid=NGJjMDIxMWI=

Asanda in MMUSOMAXWELL (November 2022)

Mmusomaxwell AW23

UK designer Saul Nash wins 2022 International Woolmark Prize

Saul Nash has been announced the winner of the 2022 International Woolmark Prize at a special event held in London. MMUSOMAXWELL has been awarded the Karl Lagerfeld Award for Innovation. The winners each receive AU$200,000 and AU$100,000 respectively as well ongoing support from the industry and Woolmark Prize retail partners.

An expert jury including Ben Gorham, Carine Roitfeld, Edward Enninful OBE, Ibrahim Kamara, Marc Newson CBE, Nadège Vanhee-Cybulski, Naomi Campbell, Pieter Mulier, Riccardo Tisci, Shaway Yeh, Sinéad Burke and Tim Blanks selected the winners.

“It’s great to see the continuing shifts in fashion as young dynamic creatives are supported and nurtured across the globe, from Africa to China to the UK. Anyone who knows me will know that I’ve been supporting young talent at every opportunity, so I am very happy to be part of this initiative,” said Naomi Campbell. “Everything about the wool industry is self-supportive. It’s all about partnering the natural resources of the farms with the well-being of their sheep. I am very happy to be involved with Woolmark.”

The International Woolmark Prize this year celebrated the art of play, partnering with the Isamu Noguchi Foundation and Garden Museum. The immersive final showroom in London was inspired by the sculptural playscapes of Isamu Noguchi that offered a radical potential for physical and social interaction, showcasing the seven finalists’ collections with colourful, architectural displays. The showroom also featured two iconic original play sculptures by the artist. Each six-look Merino wool collection was a true celebration of forward-thinking design, with finalists experimenting with textiles, design and responsible business practices to drive change and innovation for a cleaner, brighter future, The Woolmark Company said in a press release.

London-based designer Saul Nash was praised for his modern use of Merino wool, bridging a gap between active solutions and more formal requirements.

“Everyone did a great job and could have been a winner,” said Riccardo Tisci. “But what Saul did,coming from a ballet background to replace lycra with wool was really incredible.”

With a true sense of discovery, this collection exposed Nash to the benefits of Merino wool in activewear, allowing him to develop materials which have enhanced the quality of his designs without compromising their technical DNA. With a focus on minimising waste, and emphasising movement and performance, Nash’s modern interpretation of knitwear challenges preconceived ideas surrounding sportswear.

From South Africa, MMUSOMAXWELL’s winning collection was committed to reducing its environmental impact and upskilling traditional craftsmanship.

“When you meet certain people you immediately have love at first sight,” explained Carine Roitfeld. “I love what MMUSOMAXWELL is doing and how they explain their work. They have a dream and what they are doing is not just for South Africa, but for a modern, western woman. I think Karl would have loved to have spoken with them today and am sure he would be very happy to give this award to them.”

Sourcing local raw materials and end-to-end production, MMUSOMAXWELL took an artisanal approach to its collection. Each item promotes slow and small batch production through use of local artisans to counteract the over-consumption pandemic and allows for greater product traceability. The jury praised the design duo for their passion, courage and commitment to introducing a new skill set to South African manufacturers.

Celebrating an outstanding contribution by a trade partner, this year’s Supply Chain Award was presented to Netherlands-based Knitwear Lab. A research and knowledge hub for innovative, design-driven and sustainable knitwear solutions, Knitwear Lab was recognised for its contribution to the International Woolmark Prize and for giving access to technology and R&D in flat-bed knitting to emerging brands in a way that is specific to their needs. Standout developments include innovative 100 per cent Merino wool fabrics developed with winner Saul Nash - such as a compression wool hybrid jersey/airtex mesh knit or a double-faced jersey with integrated mesh holes - offering high stretch, strength and breathability. These breakthrough fabrics allowed Saul Nash to bring his vision to life. Knitwear Lab also further developed its relationship with finalist Ahluwalia, exploring her concept of Nollywood through innovative knitwear true to the Ahluwalia brand.

The seven finalists for this year’s award are Ahluwalia, United Kingdom; EGONLAB, France; Jordan Dalah, Australia; MMUSOMAXWELL, South Africa; Peter Do, USA; RUI, China; and Saul Nash, United Kingdom. Each showcased a commitment to upholding the prize’s pillars of product excellence, innovation, supply chain transparency, sustainability and inclusivity.

The Woolmark Company’s Innovation Academy has provided finalists with a robust education and mentoring program, offering unparalleled access to International Woolmark Prize partners, manufacturers and mentors across the supply chain that have supported the designers’ product development, research, business and sustainability strategies. The programme fosters more meaningful and sustainable product outcomes for both the designer and the manufacturer. In addition, each finalist has completed a common objective sustainability policies and Roadmap as part of a commitment to better industry practices.

SOUTH-AFRICAN designer #mmusomaxwell vision on ss19 📷@mmusomaxwell Model @tshepiso_ralehlathe #southafricandesigner#ss19 #contemporary#suit#fashion#fashionphoto#lilac#lavender #colorofthisseason https://www.instagram.com/p/BwERG9tHxjS/?utm_source=ig_tumblr_share&igshid=ouxawxbzha2h

nicholasgrimshaw Such an honour and so much fun to host the legendary International Woolmark Prize this evening. Congratulations to @saul.nash & @mmusomaxwell on your awards 🥇 and all the finalists on their amazing collections this year. Shout out to @pixiegeldof for getting the last shot…so good. #woolmarkprize

International Woolmark Award Winners Found

International Woolmark Award Winners Found

The International Woolmark Awards, which enable the world’s leading designers such as Ralph Lauren, Yves Saint Laurent and Karl Lagerfeld to be discovered, and also offer a unique talent development program, found their winners. The 2022 International Woolmark Award was presented to Saul Nash at a special event in London. MMUSOMAXWELL was the winner of the Karl Lagerfeld Innovation…

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"RECLAIMING OUR HISTORY FOR OUR FUTURE . - @adjaye_visual_sketchbook | #ThisIsHOME A Film by @trevor_stuurman shot by @scott.hurly. | Creative Direction and Styling: @therichmnisi | Production: @chesty_m @bradleyndlovu @mysoulistic | Muses: @anyonasola @vicamichaels @j.n.c__ @lolo_mngonyama @ladyasingar | MUA: @dakalo21 | Fashion by @orapelengmodutle @rich_mnisi @thebemagugu @therealcrystalbirch @mmusomaxwell @nike | Music by @theotherleon | #OneSourceLIVE #ForceIsFemale" WWW.DebonairAfrik.com ________________________________________ #debonairafrik #africanmodels #ContemporaryArt #style #AfricanArt #AfricanFashion #AfricanStyle #ethicalfashion #AfricanPhotography #Afrocentric #African #Art #AfricanInspired #editorial#style #models https://www.instagram.com/p/BqrOY2ch-v1/?utm_source=ig_tumblr_share&igshid=zltj44udu07v

@mmusomaxwell ‘LAPENG - HOME SS23’ Look 4 - Keyhole cotton top and Denim pants with chaps details. PH - @tatendachidora PH Assistant - @melmbawu Model - @conniemore_official MU - @bassie_makeupartist Pre-order SS23: Last showroom day on Monday, 3rd of October 2022, 10am to 6pm, at @thewoolmarkcompany office, 4th floor, 3 rue du Quatre Septembre, 75002 Paris, France By appointment only. Contact [email protected] #mmusomaxwell #showroom #parisfashionweek #woolmarkprize https://www.instagram.com/p/CjOwaY8DqrF/?igshid=NGJjMDIxMWI=

@blue_mbombo in @mmusomaxwell #stylevitae #design #fashion #style — view on Instagram http://bit.ly/2GeuydN

Photoshoot

Photographer: @regular_obbyModel: @MitchelledakaStyling & Designer: @Mmusomaxwell

SA’S TOP EMERGING DESIGNERS SHOWCASE VERSATILE MOHAIR GARMENTS IN THE DIAMOND FIBRE COLLECTIONS

SA’S TOP EMERGING DESIGNERS SHOWCASE VERSATILE MOHAIR GARMENTS IN THE DIAMOND FIBRE COLLECTIONS

Local design studios Lukhanyo Mdingi, Judith Atelier and MmusoMaxwell have joined together to take part in the Diamond Fibre Collections, a never-before-seen collection of designer fashion that celebrate the versatility and luxury of mohair. Nicknamed ‘the diamond fibre’, mohair is a soft and lustrous fibre that boasts impressive dye retention, elasticity and resilience. With South Africa…

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MMUSOMAXWELL Arise Fashion Week 2019 @mmusomaxwell @arisefashionweek #fashionweek #runwayshow #fashionshow #runwaycollection #catwalklook #boldcolours #nudequeens @vanguardallure #vanguardallure #glitzedgeng #yemisisuleiman https://www.instagram.com/p/Bwh-XVjlxs7/?utm_source=ig_tumblr_share&igshid=1se85xfxyx4lb

#TheFolklore Autumn/Winter 2018 campaign was inspired by South African designers' ability to incorporate the rural landscapes of #CapeTown with the urban aesthetic of #Johannesburg. Models @anyonasola and @eileenmatiass (@fusionmodels_ct) were styled in fall looks from South African brands @W35T, @MmusoMaxwell, @____selfi , @pichulikafrica, and @waif_things. You can now shop all of these styles & more on our website. Checkout the photographs from the shoot via @voguemagazine’s website. — Song - “Beg For It” by @zuri Photographer/Director - @jessenavarrevos Styling - @amirarasool Assistant stylist - @daniellejadepaul Assistant stylist - @zizi_ntobongwana Director of Photography - @ryan_janssens AC/Focus Puller - @macdaddy_nhb Makeup - @amoribirch Edit/Grade - @twelveeleven.studio (at Cape Town, Western Cape) https://www.instagram.com/p/BnmkLvtB-SS/?utm_source=ig_tumblr_share&igshid=bv92awecmuwd

International Woolmark Award Winners Found

International Woolmark Award Winners Found

The International Woolmark Awards, which enable the world’s leading designers such as Ralph Lauren, Yves Saint Laurent and Karl Lagerfeld to be discovered, and also offer a unique talent development program, found their winners. The 2022 International Woolmark Award was presented to Saul Nash at a special event in London. MMUSOMAXWELL was the winner of the Karl Lagerfeld Innovation…

View On WordPress